I’m a professional decorator and I’ve been in the game most of my working life. I have been using Dulux Trade paint for the past fifteen years, in fact, it used to be the only brand I did use. I thought I’d sit down and write a brutally honest Dulux paint review.
As with most brands, Dulux have some very good paint products, as well as a few dodgy ones. In this review, I’m only going to cover Dulux trade paints, rather than retail, as trade paint is always a lot better quality than the DIY products you’ll find at places like B&Q.
Dulux Decorating Centre or “DDC” is generally the best place to buy Dulux Trade Paint if you want a physical store. By going directly to Dulux, you will be given the very best advice about which products best suit the individual requirements of your project. However, unless you are entitled to a trade discount, it is almost certainly going to be cheaper to buy your Dulux Trade paint online. To that end, I’ll link the websites I recommend as we work our way through each product on this review.
Dulux Trade Vinyl Matt Emulsion Review
Dulux Trade Vinyl Matt Emulsion is a little bit on the expensive side for what you get. Opacity is good, but that’s the only positive I’ve got to say unfortunately. Roller marks, picture framing and a high sheen level leaves a poor finish in my opinion. Bit of a let down this one. 4/10 – full review here.
Dulux Diamond Matt Emulsion Review
Dulux Diamond Matt is a durable matt emulsion. It wasn’t very good until they changed the formula in 2023, and now it’s a masterpiece. It leaves you with a very low-sheen and luxurious finish, and the tints have a lovely depth of colour.
You will never experience defects like picture framing or roller marks with Dulux Diamond Matt. Brush marks settle nicely and blend as the paint dries. I honestly do love this paint!
Opacity in colours is spot on, however white often needs an extra coat. It’s quite an expensive paint too, but I don’t mind paying extra for a good quality product like this.
Dulux Satinwood Review
Dulux Trade Satinwood is Oil-Based and self-undercoating over existing paint. You can dilute this product with white spirit for better flow, but it’s easy to apply without. It has great opacity and levels off nicely.
Dulux Trade Satinwood leaves a gorgeous finish that keeps it’s colour for years. It’s a very durable paint too. The sheen level may seem a little high as you apply it, but it dulls down for a few weeks after you’ve finished the job.
This is a fantastic paint product and I would recommend this to anyone. Honestly one of the best oil-based satinwoods on the market.
Dulux Diamond Satinwood Review
Dulux Trade Diamond Satinwood is a fully water-based product for interior woodwork. I find this paint quite difficult to apply. You need to nip back to something you painted 10 minutes previously to check for runs.
You’ll also need to use an undercoat or primer, as Dulux Diamond Satinwood is not self-undercoating. However, providing you can get it on, the finish and durability is really quite good.
Pure Brilliant White in particular looks stunning, but you can get this paint tinted into any colour from Dulux’s vast range. I do like this paint. It’s just a bit of a faff.
Dulux Trade High Gloss Review
Dulux Trade Gloss is an oil-based product with one of the most magnificent sheen levels of any paint on the market. It really does stand loud and proud on your interior trim! Almost like your room’s are wearing a suit!
It is quite sticky to apply, but this isn’t a Dulux problem, it’s the same with any brand of gloss. You will need to use an undercoat, and this paint will discolour behind furniture or in rooms with little natural light.
Dulux Trade Supermatt Review
Dulux Supermatt is a contract matt, meaning it doesn’t contain many polymer binders and isn’t very durable. You wouldn’t use Supermatt as a finish on walls, but it is the perfect product to prime bare plaster as it allows a substrate to breathe.
Dulux Supermatt is also brilliant on a ceiling and leaves a flat finish. If you use the paint in white you will encounter very little in the way of noticeable roller marks or picture framing, making it the perfect pant for large ceilings. I wouldn’t bother getting it tinted into a colour though.
8/10 from me. One of the best contract matt paint products on the market.
Dulux Trade Stain Block Primer Review
Dulux Trade stain block primer is a water-based paint. You can recoat after 6 hours and is supposed to block nicotine, smoke damage and ink stains. It really doesn’t though, it’s crap. One of, if not the worst stain blocks on the market. Don’t waste your time on a product that isn’t fit for purpose. 0/10
Dulux Super-Grip and Dulux Ultra-Grip Primer Review
I’ll do these two products together because they are supposed to be similar. They’re not similar at all, one of them is brilliant, the other only works on the odd occasion.
Let’s look at the Dulux Trade super-grip primer first. Water-based adhesion primer which works well on melamine. It will fail if you use it on varnish, stain, uPVC, ceramic tiles and oil-based paints. 2/10 for this one, leave it on the shelf!
Dulux Trade ultra-grip is a 2-pack adhesion primer which works well on everything I’ve ever thrown it at. Honestly can’t fault this product at all. It sticks like crazy to basically anything, dries flat, sands well and gives you the perfect base for the rest of your paint system. 9/10
Dulux Weathershield Review – Exterior Range.
There are too many great DWeathershield products to talk about in depth on this Dulux Paint review, but overall, I’m very impressed with the whole range. The undercoat and gloss leaves a very high sheen finish which will last for years.
They also make a water-based version which I love. The finish isn’t quite as good as an oil-based paint, but there are several advantages that make up for it.
Dulux Weathershield masonry paint covers brilliantly, seems to last forever and is showerproof after about 30 minutes.
The water-based opaque paint covers brilliantly and leaves a nice finish, but unlike other barn paints you need to use a specialist primer.
Dulux Ultimate Woodstain has great opacity and is great for restoring beaten up timber but can leave brush marks. Click here for a more in-depth review of each product.
Dulux Heritage Paint Review
Heritage is the most premium range Dulux manufacture. It’s made up of two products; Velvet Matt and Eggshell.
Dulux Heritage Velvet Matt is a lovely paint to apply. It’s an emulsion that can be used on interior walls and ceilings. It’s silky smooth on application, brush and roller marks melt away, and the colour is unbelievable.
Dulux Heritage Eggshell is a water-based paint for interior woodwork. This is equally good quality and it’s very durable. I love both paints, but they are expensive.
A Cheaper Alternative to Dulux Trade
This may seem like a strange thing to include on a Dulux Paint review, but if you’re looking for a cheaper alternative to Dulux Trade, but you still want to use trade quality products, then look at Armstead.
Dulux and Armstead are both owned and manufactured by AkzoNobel. In fact, they’re often sold side by side, Armstead being the budget brand and Dulux the premium.
The funny thing is, I rate some Armstead products higher than Dulux. For example, Armstead Vinyl Matt leaves a much nicer finish than Dulux vinyl Matt. Opacity is an issue and there are a few Armstead products you should stay away from.
There is a full review here. For me, Armstead is the perfect brand if you like Dulux paint but want to buy your paint at a more reasonable price. Not just that, but if you buy Armstead products online, you can have it mixed into Dulux Trade colours.
FAQs
Is Dulux paint a good paint?
Dulux manufacture a wide range of paint. Some of their products are good, others are not. Dulux retail paint products (the sort you’d buy at a DIY centre), are made from cheaper materials. This means the quality suffers.
However, Dulux Trade Paint (the type you’d buy online by clicking here, or a trade centre), is better quality, but will cost a little bit more.
Which Dulux paint is best?
Dulux Trade Paint is far better than Dulux retail. The very best Dulux Trade Paint is called Dulux Heritage. They make an emulsion called Velvet Matt and an eggshell paint for woodwork. These really are good quality paint products, but you will pay a premium for them.
Is Farrow and Ball owned by Dulux?
No, Dulux is owned by a company called AkzoNobel. Farrow and Ball is now owned by a company called Hemple, who also own Crown Paints.
Other Decorators Review Dulux Paint
I only do exterior work. I prefer acrylic paint, but when customers want oil-based I have used Dulux Trade Ultimate Opaque. It’s expensive but it flows beautifully. First used it on a neighbour’s house 3 years ago and still looks like it was done yesterday.
The Dulux acrylic exterior paints are nowhere near as good as Jotun Demidekk in my opinion
I’ve been a fan of Dulux Trade Paint for the last 20 years, but a number of their products have just gone downhill with opacity and flashing problems. You can’t justify with the cost with some of their products.
After lots of research and advice from the forum I now use products from the Tikkurila range & it’s been so refreshing and enjoyable to use.
I’ve been using all Dulux products on our recent place of work at a beautiful Hall!
The emulsion we’ve been using is the Dulux diamond matt for both ceilings and walls and using diamond eggshell on all the woodwork.
The Dulux diamond matt is really good and we’ve predominantly been using a dark green in giant passage ways. We’ve been cutting in and rolling as we’ve been going along and we haven’t had a single issue with picture framing. We’ve also touched up the odd bit that has been marked by others before we left and it hasn’t flashed once. The rumours of “flashing and framing” are simply not true.
The diamond eggshell flows brilliantly and there’s no brush marks when a decent brush has been used, Oldfields in our case. The coverage and drying times have been great in the current weather conditions.
In the bathrooms we’ve used acrylic eggshell and the coverage was as expected for a premium priced paint and covered in 2 coats easily, a cowboy wouldn’t have bothered with a 2nd coat 🤣
We sprayed some fancy coving and that covered in 1 coat easily with the Dulux diamond matt in an off white The main bits of the ceiling did require rolling again, but you’d expect to give a ceiling two coats in any brand.
Overall I’m happy with both the price and the performance of all the Dulux paint products.
My early days in the trade were spent as a Dulux select decorator, so Dulux was pretty much all we used. The customers knew Dulux and we had faith that it wouldn’t let us down on jobs. Unfortunately, it’s not what it was yet the price of it now is way above its quality. Most of the time when Dulux colours are requested these days, I use the Armstead formulation, or get it colour matched in Tikkurila or Caparol. It’s a shame because they are probably the biggest known paint brand in the UK.
I don’t mind giving you a quick Dulux paint review. It gets a lot of bad press, but I think it’s unjustified. There are one or two products which let the brand down (vinyl and diamond matt), but most of the other products are fantastic. I love Dulux Trade satinwood and their whole exterior Weathershield range.
One thing that really does let them down is the price of their paint!! It can be extortionate, especially if you go directly to DDC. I think in this respect, Dulux are relying on their brand name to pull them through. Dulux paint is good, but expensive.
Always seem as a front runner but really beginning to lack porter in the modern world.
Granny wants to use it because Grandad always used it.
Sadly the world has moved on and Dulux is slow to do so. And all water based trim paints from Dulux struggle with the fingernail test.
Maybe they need to up their game and live up to the hype?
Recently bought vinyl matt emulsion for the walls and it mixed up teal colour only problem is when you lightly touch it with your finger glad your finger cross it leaves a mark any idea why
Fantastic product. Customers recognise it. It flows easy and dries well. It is expensive and can make quotes seam inflated, as they don’t know the difference between dulux and dulux trade.
I used a cotton white emulsion which applied like cottage cheese. Another pot was fine but one was clearly a faulty batch
I’ve used Dulux trade for over 15years, I believe things slipped a little in 2010 with the new voc rules. I’ve always used the vinyl Matt, oil satin, oil undercoat, oil gloss Weather shield and the water based primer undercoat.
All the other products are pretty much useless except maybe the exterior satin(depending on colour) 3-4 years ago I wouldn’t have even thought about using other products but now I’m more open to try other brands! I can’t work out if it’s because I’m bored of Dulux or if their standards are slipping and can’t keep up with the cheaper alternatives?
Got a match pot made up decided I wanted to go with it, gave it to the painter, he ordered to the paint to paint the entire flat. Turn out the paint is the wrong colour, the match pot paint was medium based and the paint ordered was light based. Dulax say that this is normal ?….. So the paint I received is a completely different colour that the colour I wanted.
Deluxe quick dry gloss rubbish ! It ran off my brush like water my husband’s gravy has more substance. Gloss not what it used to be . I won’t buy Dulux again.
Hi everyone just thought i’d put this out there regarding Dulux Trade Dec Centre’s price promise, they dont and wont match a competitors price if it’s too far out there profit margin.
So why Guarantee to match any Dulux trade paint elwere ? One example is B&q selling 10litres Dulux weathershield smooth masonry paint
@ £40.00 The DDC can only come up with best price of £53.00 !
I’m supposedly on premium prices there but it makes you laugh when Jo Blogs can get it far cheaper elsewhere, and there not even in the
decorating trade ! It truly pays to shop around folks !!