There was a time when decorating wasn’t even classed as a “proper trade” by some. Don’t get me wrong, there were “master decorators” who wore a shirt and tie and worked in domestic dwellings, but it’s hard to get away from the old stereotype.
You know the one; Tesco bag full of tools, depression, on the Tennant’s beer by 10, then Spoons straight after work. No money, no respect, bottom of the food chain.
It has completely changed over the years!! Decorating has advanced and the modern decorator is now an expert in modern business. We have more resources to help us, from literature on pricing and marketing, to training. We have dust free sanding equipment, airless spraying, kitchen spraying, special effects, Silk Plaster and all manner of other specialisms a decorator may take up to make them stand out. Loads of angles to generate more income and give us better lives.
We understand marketing and track hit or referral rates, as well as return on investments. We give full, detailed and well-presented quotations which include terms and conditions. We have a vast knowledge of products, and the many paint brands available. We understand unique selling points and how to talk a client through a process. We are kings and queens with the world at our feet!! Even site bashers are gods amongst men!!
It feels as though over the last 20 or 30 years we have dragged ourselves out of the mud. As a result, the modern decorator charges a premium and lives a good lifestyle. We are the kings and queens of the building site; we dictate our own hours and how we expect a site to be before we arrive.
I’m proud to be a painter and decorator and I’m proud of how the trade has evolved. I know some decorators are still “stuck in the mud” in how they generate leads, what they charge, and the techniques they use, but more and more decorators view the trade like I do.
If you’re a decorator reading this, YOU ARE A KING, never forget that. If you aren’t a decorator and you’re reading this, show some respect, we’ve earned it.
The Modern Decorator – by Mike Cupit