Crown Trade Vinyl Matt Review - an interior emulsion with a low sheen level, perfect for walls and ceilings

Crown Trade Vinyl Matt Review

By Mike Gregory


As a decorator, I use Crown Trade vinyl matt on a regular basis. You can pick it up online, from any Crown Decorating Centre, or any one of hundreds of different trade paint outlets. The tin sizes range from tester posts, up to 10L buckets and you can get white, magnolia, or any one of about a million tinted colours!!


Out of all the trade decorating centres I use, Crown is easily the best option for the homeowner. The others can be very expensive unless you have a trade account. Whereas you can normally have a friendly chat with your local crown manager to negotiate better rates on single purchases. Their emulsions are generally a lot cheaper anyway.


My Crown Trade Vinyl Matt Review


So, we know Crown Trade is cheaper than Dulux and Johnstone’s Covaplus, you’d think that means it’s of lower quality, right? Well, it goes on nice and easily, leaves a nice flat finish and the opacity is spot on. So, no complaints so far.


However, I don’t think Crown Trade vinyl matt contains much in the way of polymer binders. Your first coat is very porous, so the second coat can drag slightly. You can combat this by diluting the paint with clean water. It’s also very easy to scuff the finished wall by knocking it with your elbow after you’ve finished painting, although it does seem to toughen up a bit as it dries. You can’t touch up either, but then that’s a complaint with most emulsions nowadays.


So, is it a Good Paint?


I may be over-criticising this paint because I actually quite like it. I think it’s better than Dulux, but not quite as good as Johnstone’s Covaplus. It’s far better than any retail matt out there and you can pick it up for a reasonable price. What’s not to love?? The best thing about this paint is the low sheen and the depth of colour. The finish really is gorgeous!


Need Something More Durable Than a Vinal Matt?


I have written a full Crown Trade paint review and guide which you can see here, but I just wanted to mention one other product. Crown Clean Extreme Scrubbable matt emulsion is one of the best durable emulsions on the market. It has a higher sheen level than a true matt, but the ease of use and overall finish are second to none. Not just that, but it comes with the highest scrub rating you can get. I really do rate this product!!

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Crown Trade Vinyl Matt Review