Trade Durable Matt Emulsions

By Mike Cupit


This is my unbiased guide to the main trade durable matt emulsions on the British market. I hope you find it useful when deciding on paint for your job.

Dulux Trade Diamond Matt

The shelf price for this gear is just over £70 for a 5L tin in a colour so it’s a bit on the pricey side. You can have it tinted into any one of Dulux’s extensive colour range and it is available from any Dulux Decorating Centre, as well as plenty of other outlets. The opacity is good, and the application is quick and easy. Unfortunately, the sheen level of this product is a tad high which leads to a few problems with regards to finish. If you’re not careful you will end up with visible roller marks and picture framing. Overall, I’d give this product 4 / 10. For its price you would expect it to perform a lot better than it does.

Johnstone’s Acrylic Durable Matt

The shelf price for this gear is just over £70 for a 5L in colour so it’s roughly the same as the Dulux Diamond, however people with a trade account will get a nice discount. You can have it mixed into any Johnstone’s or Leyland colours and they’re pretty good at matching other brands too. You can buy this directly from Johnstone’s Decorating Centres, or online from Paintshed using discount code FORUM5. The opacity in light colours is poor, however the stronger colours tend to cover well in two coats. The sheen level is probably a little bit higher than you’d want, however the overall finish of this product is relatively good. It will clog your brushes on a hot day but that’s only a minor gripe. I use this product as a professional decorator and have a lot of confidence in it. All in all, I’d give it 7/10. It’s worth mentioning that Johnstone’s also do variations of this product which are more durable


Crown Clean Extreme

Shelf price in Crown is currently just less than £50 for a 5L in colour. You can have it mixed into any colour from Crown’s range as well, and they do scan colours in store if you need it matching into something else. I absolutely love this product, the sheen level is closer to a flat matt than Johnstone’s and Dulux, you get less issues regarding the overall finish and it is an absolute dream to apply. Not only that but it is the most durable out of all the products I’ve just mentioned. Opacity is good, apart from in white. I’d suggest if you are painting over a colour with white, you’re better off giving it a coat of white vinyl matt, followed by two coats of Clean Extreme. I’d give this product 9/10 all day long, it would have been a 10 but for the opacity on the white. This is probably the best out of all the trade durable matt emulsions

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