Ok, when I say “Dulux matt emulsion review”, there are two separate products I’m going to talk about. The first one is Dulux Trade vinyl matt emulsion. The second is Dulux matt emulsion, which is the retail version.


The trade vinyl matt is manufactured to a higher standard and is sold from many trade counters. The retail version is the one you’ll find on the shelves at place like B&Q. It is made to a tighter budget with lower quality materials and is generally bought by Joe public rather than the professional decorator. However, both these products are popular, and both have a place in the industry. If it doesn’t say “trade” on the tin, then it isn’t trade.

Dulux Trade Vinyl Matt Emulsion Review


I know trade paint is more expensive than its retail counterpart anyway, but Dulux is quite expensive, even for trade. A 5L tin of a tinted colour can cost as much as £50, although someone with a trade account will be able to get the product a little cheaper.

Let’s talk about the positives, opacity is very good apart from in very pale colours which can take an extra coat. Durability it good as well, in fact you can often get away with giving a finished wall a quick wipe down with a damp cloth. Ease of use is another positive, the paint will flow nicely off your brush or roller.  It just feels like a good quality product all round.

Dulux Trade Vinyl matt does come with a few negatives. Since Dulux introduced the blue circle formula, the quality of the product seems to have fallen somewhat. You can read more about the changes here.

The overall finish can be a bit iffy as well. You often get problems with flashing and picture framing (being able to see the cutting in lines and roller marks). You notice it more on light critical areas and longer walls, like those in a hallway. The sheen level is too high for a matt as well. There are better trade vinyl matt emulsions on the market if I’m being completely honest. I’m only judging it based on where the quality should be in comparison to its price tag. As a professional decorator, I use this product often and rarely have any issues.


For more info on Dulux Trade vinyl matt click here

Dulux Matt Emulsion Review


OK, the retail version. As I’ve already explained, this is of lesser quality than trade, however you can still achieve a good finish and to be honest, if you’re not entitled to a trade discount then it can be a more viable option.

Shall we do the negatives first this time? Dulux retail matt contains less polymer binders than trade, which effects the durability. If you try to wipe down a finished wall, you would literally wipe the paint off!! You’ll find that it drags on application as well, meaning it isn’t as easy to use. You can also get roller marks if you’re not careful.

Positives? Well it’s cheap! Opacity is good, even in pale colours. There is little to no sheen meaning you can achieve a real flat matt finish. I like it to be honest, you have to judge a product by where it sits on the market regarding price, and I think you do get value for money with Dulux retail.

All in all, if a decorator is buying the paint, he or she will generally buy trade. Costs a bit more but the finish is better. Trade goes a little bit further too if I’m honest.


Dulux matt emulsion review

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