HMG paint review – written by a decorator

Updated Feb 17, 2024 | Posted Aug 1, 2018 | Professional insight, Product Advice | 0 comments

I’ve been using HMG paint products or a while now. They are the biggest independent paint merchant in the UK, and they’re based in Manchester. They manufacture a wide range of products, from Contract matt to water-based gloss, and everything in between. I thought I’d take the time to sit down and write a very quick HMG paint review. I hope you find it useful.


HMG Contract Matt Review


HMG manufacture one of the best contract matt emulsions on the market. Available online in white and magnolia by the 10L bucket. The price including VAT is around £45, making it quite expensive compared to comparable products.

HMG contract matt is good though. Two coats is easily enough to cover bare plaster. The finish is nice and flat and you don’t experience any defects like roller marks and picture framing.


HMG Water-based Satinwood Review


This is a fully water-based paint which is touch dry in 10 minutes, and recoat in one hour. This is a fantastic really, especially if you compare it to the 4 or 6 hour drying time of some other water-based products.

Both the HMG primer and satinwood drag, so they’re not very easy to use. But stick with it, because the opacity and overall finish are fantastic. I love this product.

My go to products are normally Caparol or Tikkurila Helmi, but I do like these products and would use again as I believe they are also a good price.

HMG paint review – by Spencer Dolman


Spencer Doleman HMG paint review Spencer Doleman HMG paint review Spencer Doleman HMG review

HMG Vinyl Matt Emulsion Review


As I opened the tin of HMG Vinyl Matt and gave it a stir, I noticed the paint wasn’t overly thick, like dulux for example. It was what I expected colour wise for a white (not brilliant white), and it had a very velvety, shiny appearance in the tin, very similar to johnstones covaplus.

HMG vinyl matt is a standard trade vinyl matt emulsion. Manufactured in Manchester, available online in white, or a wide range of colours, Touch dry in 2 hours, you can recoat this product after 3 – 4 hours depending on conditions,


Application –

out of the tin, I loosened the paint by approximately 5%, which I do as a rule with most applications. It applied very easily using a long pile 12″ sleeve onto an artexed ceiling. The ceiling had not been painted for 17 year’s, and was almost magnolia in colour. I must say that as it was going on, I thought “wow that’s covering well”…… But I held back on judgement due to so many other products going more and more translucent as they dry.

2 hours after first coat-

After 2 hours, not only did the ceiling look dry and feel dry, it wasn’t patchy, there was no picture framing, grinning ect. (although this would have to be tested on a smooth surface) and it had dried very flat. HMG vinyl matt is similar to Johnstone’s Covaplus with regards to finish, but can honestly say it may have slightly better opacity. I can honestly say that it did not look like it needed a second coat.

A second coat was applied, and I was struggling to see where I had gone over, hence the great results it achieved on completion. I was very impressed!

Joe Elwick

Updated Feb 17, 2024 | Posted Aug 1, 2018 | 0 comments


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