Goodhome Durable Matt Emulsion Review (White)

Goodhome Durable Matt Emulsion Review (White)

By Mike Gregory


Decorators don’t normally rate retail paint, often because it is of lesser quality than it’s trade counterpart. However, there is a lot of hype amongst decorators around Goodhome durable matt, particularly in white. In fact, many professionals now refer to it as “white gold”. With this in mind, I thought I’d put pen to paper and write a full Goodhome durable matt emulsion review, a product I use regularly. I’ll focus on white for the purposes of this blog, however it is available in other colours.


Goodhome Durable Matt Product information


Goodhome paint is a brand owned by Hempel (the parent company of Crown) and manufactured in Germany. You can buy this product at any B&Q outlet for roughly £28 per 10L bucket, making it very reasonably priced. Touch dry in 1 – 2 hours and re-coat in 2 – 4 hours. It is marked as a “durable emulsion”; however it doesn’t have a class 1 scrub rating like most of the trade alternatives.


My Review


OK, let’s get into my personal review on Goodhome durable matt in white. Most durable matt emulsions have issues with opacity and overall finish. Goodhome does not!! It has a very low sheen level, meaning you can achieve a true matt finish with it. This is fantastic because it means you avoid issues such as picture framing, flashing and roller marks. You are left with a lovely flat finish with no blemishes at all. This makes it ideal for large, light sensitive ceilings. You can even touch this paint up, which isn’t something you can do with many brands nowadays!!


Opacity is also bang on! You can often get away with one coat of Goodhome over a discolored ceiling. Again, this is a very impressive attribute for a durable matt emulsion.


Another impressive attribute of Goodhome durable is the adhesion quality of the paint. I know you wouldn’t, but you could paint over old oil-based gloss with this product and not be able to scratch it off with your fingernail. This is something that a lot of water-based trim paints struggle with and it’s unheard of for an emulsion!


I mentioned the price earlier on. Well just to put it into perspective, £28 for a 10L bucket is roughly half of what you’d expect to pay for a trade durable matt emulsion!! And Goodhome, a retail version, out-performs almost every trade durable matt on the market.


I can see why most professional decorators call this stuff “white gold”. I use it on a lot of my decorating jobs now and I can’t recommend it enough. Goodhome durable matt really is a fantastic white emulsion!!


What do Other Decorators Think?

Have only recently used Goodhome Durable after advice from other decorators. I must say its great value for money, opacity is as good, if not better than its more expensive trade equivalent, dries quickly enough and leaves a flat homogenised finish. I also noticed on the info that its light reflective as well, my only doubt would be the durability. But no call backs so far from customers, so a very good all-round paint I’d say.

John Sweeney

Goodhome emulsion is cheap and covers well 👍🏻

Dries quick & makes a chalky mess of the brush 😬 👎🏻

Also, if you’re buying a tinted colour, any grey shade has a blue tinge to it, whereas the grey tester doesn’t, random 🤷‍♂️ I’d still use it though.

Warwick Gooch

Won’t match the quality for price in any other paint. You also won’t get a brighter white paint anywhere. And you can make a few quid on material cost as well. Goodhome durable matt is awesome.

Jason Gibbons

In the last 7 or 8 years or so, there’s been a drop off in the quality of brilliant white emulsions. They just don’t seem to be as bright as they once were. Then this B&Q Goodhome came along. I tried it & never looked back. It is ideal for ceilings. My only criticism is because its an acrylic durable matt, you have to work it a bit with the roller to get a flat finish on a ceiling, but you half expect that coz with an acrylic matt always feels fatty and thick to touch.

Keith Diamond

Brightest white I’ve seen in a while. Sticks well to mdf and great opacity, also great price.

Once I have run out of undercoat so used it over old gloss and it passed the scratch test 30min later. If it works, it works

Arthur Lewicki

Hamilton Perfection Pure Bristle Paint Brush Review

Professional decorator Mike Gregory gives a full and honest review of the Hamilton Perfection Pure Bristle paint brush. Is it a brush or dinosaur?

Titan 460e Airless Sprayer Review

Professional decorator Mike Cupit gives a full and honest Titan 460e airless sprayer review after using one for over a decade!!

Hamilton Roller Sleeve Review – by a decorator

Professional decorator Mike Gregory gives a full and honest Hamilton roller sleeve review. Do you think they’ll meet expectations?

WorkTall Boots Review – Decorating Stilts

Professional decorator Mike Cupit gives a full and honest WorkTall Boots review. A product designed to act as stilts and replace steps.

Staalmeester Paintbrush Review

Professional decorator Mike Gregory gives a full and honest Staalmeester paintbrush review. A Dutch brand which is highly praised by decorators.

Goodhome Durable Matt Emulsion Review (White)