Dulux Heritage Review – Written by a Decorator

Updated Mar 27, 2025 | Posted Mar 20, 2025 | Paints | 1 comment

We all know that trade paint is better than retail, but what’s better than trade? That was the thinking behind Dulux Heritage. Dulux already had plenty of retail and trade paints, but they wanted to go a step further and produce a paint that would outperform the available designer brands.

I’ve been using Heritage for a couple of years now, and as a Professional Decorator, I’ve also used a lot of competing brands. I thought it would be good to sit down and write a Dulux Heritage review based on my own experience. I’ll work my way through each product, and I’ll be honest throughout.

 

Choosing Dulux Heritage Colours

 

As with most other high-end paint brands, Dulux Heritage put a lot of focus on style and colour. If you pick up a colour card from your local Dulux Decorator Centre, you’ll find a limited, but very stylish range of tones.

A lot of thought has gone into the colours in the Heritage collection. World-renowned colour Historian and paint analyst, Patrick Baty is behind the collection, and the colours chosen are based on scientific analysis of historical colours. They’re inspired by periods of historical significance between 1714-1939.

This might be music to an Interior Designer’s ears, but choosing colours has never been my strong point. Luckily for me (and anyone else who isn’t qualified in design), Dulux have made it easy to select the perfect colour scheme for any room.

Dulux Heritage colour picker

Next time you’re in your local Dulux Decorator Centre, ask them for a ‘Dulux Heritage Colour Picker’. This is a cross-shaped piece of cardboard that you lay over the colour chart. It blocks out all but 7 of the colours. Choose any combination of these colours and you know they’ll work together. The colour selector even tells you which white you should use as part of your colour scheme.

I’ve used this tool many times now and the colours look lovely every time. I tend to look at the colour of something that’s staying in the room, like furniture or curtains, match that colour to the closest Dulux Heritage colour, and then plan the rest of the colour scheme around that.

A Video Demo of How the Dulux Heritage Colour Picker Works

Dulux Colour Picker in Action

A quick demo of how the Dulux Heritage Colour Picker works.

 Dulux Heritage Velvet Matt Review

 

Dulux Heritage Velvet Matt is a durable matt emulsion used to coat interior ceilings and walls.

 

  • Touch dry – 1-2 hours
  • Recoat time – 2-4 hours
  • Application – brush, roller, or airless sprayer
  • Solvent – water

Dulux Heritage Velvet Matt seems to glide from your brush and roller, making application a dream. The opacity is fantastic, so you never need to apply more than a couple of coats. This image shows how well Velvet Matt covers a strong red.

The best thing about Velvet Matt isn’t the flow (although as a Decorator, I find it sumptuous to apply). The overall finish is amazing. A child could apply this paint in light critical rooms and avoid the usual defects like picture framing and flashing. It’s flawless.

The colours are rich and deep too. You can walk into a room painted with Velvet Matt and notice the quality of the paint straight away.

If you are on a budget, then Velvet Matt isn’t for you. However, if you want quality, then at least you know that opting for Velvet Matt isn’t money down the drain like some of the designer brands that are available.

I genuinely love this paint.

the opacity of Dulux Heritage Velvet Matt

Dulux Heritage Eggshell Review

 

This is a fully water-based eggshell, suitable for interior woodwork like doors, windows, skirting boards etc.

 

  • Application Method – Brush, Roller
  • Recoat – 6 hour
  • Solvent – Water

 

There are a few things about Dulux Heritage Eggshell that I really like. You can apply it directly to old oil-based coatings without the need for a separate primer, and the adhesion is fantastic.

As with the Velvet Matt, it’s a joy to apply; a lot of other water-based paints suffer with a poor open time, a tendency to sag or run, which makes them difficult. Dulux Heritage Eggshell is levels above most of the other trim paints I’ve used.

Brush and roller marks seem to settle brilliantly too, leaving you with a defect-free finish. Opacity and coverage are also good. 2 coats are usually enough to achieve a solid colour change (most other water-based eggshell products require 3 coats). It’s very durable once cured too.

The only minor downside is that it does smell a little bit. Avoid sleeping in a room for a couple of nights after you’ve applied it.

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Review Summary

Dulux Heritage

Dulux Heritage is the most premium paint that AkzoNobel manufactures in the UK.

Product Brand: Dulux

Editor's Rating:
4.8

Pros

  • Both products are a joy to use.
  • Flawless finish.
  • Water-based.
  • Great depth of colour.
  • Fantastic colour range.
  • Colour Picker tool.

Cons

  • Slight smell with the eggshell.
  • Pricey.

FAQs

 

Is Dulux Heritage better than Dulux?

Dulux Heritage is the best paint range that Dulux manufactures for the UK market. It’s designed with the best materials, so it outperforms many of the designer brands.

 

Is Dulux Heritage more expensive?

As with any high-end paint, Dulux Heritage is expensive. If you want a slightly cheaper, but still high-quality paint brand, then you should opt for Dulux Trade instead.

 

Is Dulux Heritage paint washable?

Yes, Dulux Heritage Velvet Matt is a durable emulsion, so it can be wiped clean. Dulux Heritage Eggshell is waterproof and durable, so you will have no issues cleaning the paint film once it has cured.

 

Should you water down Dulux Heritage Paint?

I dilute Dulux Heritage slightly to make it easier to work with. The paint has great opacity, so you can thin it without needing additional coats.

 

How many coats of Dulux Heritage paint?

Two coats are all you need.

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Final Thoughts

 

I’m not over-exaggerating when I talk about the good qualities of Dulux Heritage. In fact, I’m holding it to a high standard because of the price tag. However, I do like quality paint because I know how much of a difference it can make. I don’t mind paying more if I believe I’m getting a better product. Dulux Heritage fits that description perfectly.

You can buy Dulux Heritage from any Dulux Decorator Centre, and several online merchants. I’ll link a couple below.

Updated Mar 27, 2025 | Posted Mar 20, 2025 | 1 comment

About the Author

About the Author

Mike Cupit has been in the decorating industry since 2002 and has mostly worked as a Trade Decorator in the domestic sector (peoples’ homes). Self-proclaimed “product geek”, Mike has a passion for paint and decorating tools. Mike now spends most of his time testing paint products and tools, comparing them to similar products on the market, and blogging about the industry in general.

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1 Comment

  1. Richard

    Great review Mike, l find the dulux trade heritage matt a little soft finish and a little scratchey looking on the cutting in at times.
    However it does touch up well.

    Its a good product however as you say its expensive.

    As a total curveball , a alternative well worth trying is the Leyland trade hardwearing matt at approx half the price

    Its mixed in any colour FB /dulux/ crown etc and its an unbeatable finish, coverage beats most, dead flat, wipeable, touches up great, high spreading rate.

    Its really a new trade secret once try this you struggle to justify to yourself higher priced durable matts l find.

    PPG say it now sells like hot cakes.

    Painters that swore by heritage matt now use this instead !

    Had a few 3 coat jobs that went in 2 with this.

    Reply

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