Crown Trade Takes Clean to the Extreme

Updated Aug 24, 2023 | Posted Aug 28, 2019 | Featured industry news, Products | 0 comments

When it’s a dirty job but someone has to do it, Crown Trade’s new extended Clean Extreme range can give you the help you need to really clean up. Crown’s high performance paints offer a quick and easy solution to a variety of problems, taking the strain out of stain removal, destroying dirt, minimising mould and leaving nothing behind but a perfect finish.


Scrubs up well

For high traffic areas such as hallways and corridors you need a paint that can be repeatedly cleaned without losing its ‘just painted’ appeal. That’s why Crown has developed its Clean Extreme Stain Resistant Scrubbable Matt – a true flat matt that stays matt even after rigorous cleaning.

In fact, it has an impressive durability level of 10,000 scrubs and has been independently tested to ISO 11998 Class 1 scrub rating for guaranteed results. As well as providing extra peace of mind on jobs where ongoing maintenance will put the paint finish to the test, the water-based Clean Extreme Stain Resistant Scrubbable Matt also offers all the benefits of being low odour, quick drying and available in hundreds of different colour options.


Mould no more

Mould and mildew can be a persistent problem and one that regular paint won’t be able to keep at bay. To provide long-lasting protection, Crown’s Clean Extreme Mould Inhibiting Scrubbable Matt combines a high opacity matt formulation with a built in fungicide that puts a stop to mould growth on the paint film.

Ideally suited for problem areas such as kitchens and bathroom as well as void properties, the water- based solution is also available in a wide variety of colours to create attractive decors that stay looking cleaner for longer. Unlike other anti-mould paints on the market, Clean Extreme Mould Inhibiting Scrubbable Matt is not only resistant to stains but as it can be repeatedly cleaned and scrubbed without any detriment to the finish, any dirty marks can be easily removed.

Silver lining in hygiene control

For challenging commercial jobs such as hospitals and healthcare facilities, surfaces don’t just need to look clean but need to be as hygienic as possible. To give decorators the tools they need to give their clients the reassurances they demand, Crown has created its Clean Extreme Anti-Bacterial Scrubbable Matt.

Suitable for interior walls and ceilings, it offers a high quality anti-bacterial finish, enhanced through the use of the independently tested SteriTouch® silver ion technology which protects against the growth of bacteria. As well as being stain resistant, Clean Extreme Anti-Bacterial Scrubbable Matt has been specifically formulated to withstand rigorous cleaning and scrubbing to give extra peace of mind.

Available in a range of colours, our water-based Clean Extreme Anti-Bacterial Scrubbable Matt is also perfect for food preparation or children’s play rooms – anywhere where improved cleanliness and hygiene is desired.


Acrylic Eggshell option

For projects when you want surfaces to be clean with a bit of sheen, the full Clean Extreme range is also available in a high performance, stain-resistant, durable and washable Acrylic Eggshell finish.


Crown Trade’s Clean Extreme range is available from leading independent merchants and the nationwide network of Crown Decorating Centres. For more information and to find your nearest stockist, please visit 


Crown Clean Extreme scrubbable matt has been voted the best durable matt emulsion many times on a well-known forum of decorators. That just goes to show the level of quality and performance of these products. Ease of use, overall finish and durability are paramount and Crown Trade have got it bang on!

The Decorators Forum UK

Updated Aug 24, 2023 | Posted Aug 28, 2019 | 0 comments


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