Choosing a Paint Supplier

Posted Jan 23, 2025 | Product Advice | 0 comments

People are truly at the heart of Dulux Decorator Centre – from the colleagues in store, through to the customers that they partner with. The business is dedicated to delivering tailored expertise, products and services and its colleagues work as trusted partners, providing advice and support to their customers every day. In this article, Sarah Atkins, Managing Director at Dulux Decorator Centre, explains how the company moves forwards with the professionals who use the merchant as their preferred supplier partner.

When looking for a supplier, it is important to consider how the company will work with you and help you do better business. Building strong partnerships with the trade and being on hand to provide expertise is essential – as well as offering reliable advice and guidance to help customers and their businesses thrive amidst a turbulent market.

Dulux Decorator Centre ensures that it fully understands the needs and challenges of its customers. Pairing this with a wide range of high-quality products that are available to purchase in store and online, and a suite of versatile delivery options, Dulux Decorator Centre’s experience is tailored to its customers’ needs.

Dulux Decorator Centre is a great paint supplier
dulux dog and a bucket of paint

In-store experience

 

Although the world is becoming increasingly digital, brick and mortar stores continue to have their place. In-store remains the dominant channel in UK retail1, with shoppers still looking for tailored experience and quality advice for their decorating projects, from their face-to-face interactions. With that in mind, finding a supplier that suits all decorating needs by innovating store formats is key.

Customers are looking for convenient and accessible solutions in store, and digital options can play a key role here by helping to save time and to provide efficiencies throughout the purchasing journey. For example, new interactive product showcase boards have been introduced in larger Dulux Decorator Centre stores to enhance the store experience. These interactive panels allow customers to learn about specific ranges or paint finishes to help aid product selection – and ensure they choose the right product for the job in hand.

These include Dulux Trade interactive boards in selected stores, where customers can pick up a paint sample and place it against the screen to scan and reveal more information about the different finishes available and their benefits, such as Eggshell and Matt. This digital innovation empowers customers to explore and understand its diverse range of products and finishes, ensuring they select the perfect solution for their projects, while meeting their clients’ needs

Sustainability is now top of the agenda for a lot of Dulux Decorator Centre’s customers, as they increasingly look for ways to be more sustainable to meet client requirements, attract new business and reach their own environmental goals. That’s why its stores offer a free, easy and convenient can recycling service. The scheme accepts any brand of paint can in order to support customers in achieving their sustainability credentials whilst reducing waste being sent to landfill by giving empty paint cans a new lease of life.

 

Online experience

 

Although in-store shopping remains popular, online shopping makes up over a quarter of total retail sales and is continuing to grow at pace2. That is why it is important to choose a supplier that can meet customer needs seamlessly in person and online, so they can quickly and conveniently make purchases at a time and place that suits them.

To ensure its online presence is an extension of the in-store experience, Dulux Decorator Centre has introduced several innovative online features. For example, the website automatically shows recommended product bundles and items that are frequently bought together. It even offers a live chat option that connects customers to a colleague in the customer support team so that they can speak directly to them in real time to answer their questions and help them find the right solution. Customers can also leave product reviews, providing that all important peer-to-peer insight that helps others to make informed decisions.

Account holders can also access their purchase history, projects, paperless billing, make payments, and have a dedicated business contact, so everything they need is on one place.

To make its digital experience the best it can be, Dulux Decorator Centre constantly reviews and updates its website based on customer feedback. Using insights into customer experience helps the team to evolve the website to meet customer needs.

 

Delivery options to suit you

 

When choosing a supplier, it is important to ensure that it offers a wide range of delivery options that are convenient and available when customers need it. For example, following the launch of its Rapid delivery service that offers delivery within two hours, Dulux Decorator Centre has partnered with Absolutely, a same day courier service, to deliver to customers in the capital using e-cargo bikes. This offers a tailored solution for London-based professionals that are looking for speedy deliveries in a busy city, as they can beat London traffic to deliver within 90 minutes. The bikes are also ULEZ compliant and, with zero emissions, they are a sustainable alternative to traditional delivery vans.

Dulux Decorator Centre is always striving to enhance customer convenience, which is why it has also introduced digital screens in selected stores. These screens complement the usual trade counters by offering a comprehensive digital catalogue for customers to browse. In addition to being especially beneficial during peak hours, ensuring all customers can quickly find the information they need, they are particularly important for our Click and Collect stores.

Customers can order directly from the in-store screens to check stock for immediate collection. Alternatively, they can also order ahead online at any time before visiting their local store enroute to their next job.  Dulux Decorator Centre is there when customers need them – no matter what time of day it is. In fact, customers can place orders online at a time that suits them and pick up their products the next day, or even the same day!  This means customers don’t have to compromise on anything and can still get the job done on time, every time.

Some stores even have Collection Lockers outside, so customers can collect an order without even coming into the store. These are handy for pick-ups when the store may be closed, but products are still needed to get the job done.

These services have become an essential part of the purchasing journey and prioritise customers’ convenience – making it faster and easier to access products they need, when they need them.

To conclude, when it comes to painting and decorating, it is important to choose a supplier that can provide support throughout the entire purchasing journey. That’s why Dulux Decorator Centre is centred on its customers and is always on hand to provide expert advice and support during any stage of a project.

To find out more, visit: https://www.duluxdecoratorcentre.co.uk/

Posted Jan 23, 2025 | 0 comments

About the Author

About the Author

Mike Cupit has been in the decorating industry since 2002 and has mostly worked as a Trade Decorator in the domestic sector (peoples’ homes). Self-proclaimed “product geek”, Mike has a passion for paint and decorating tools. Mike now spends most of his time testing paint products and tools, comparing them to similar products on the market, and blogging about the industry in general.

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