What is the Best Vinyl Matt Emulsion for walls?

By Mike Cupit

I’ve been a decorator for the past 15 years and I’m a little bit of a geek when it comes to product. To state the obvious, trade paint is of better quality than retail, so you should always look for the word “trade” on the tin. There are many different brands of trade paint, I’m going to give you a brief review of the main ones, so you can decide for yourself the best vinyl matt emulsion for your walls.


Dulux Trade

Dulux Trade Vinyl Matt Emulsion is probably the most expensive trade paint on this list. The sheen level is a little bit high for a matt, meaning you can have issues with flashing on light sensitive rooms. Opacity is great though, especially in strong colours and it’s fairly durable for a vinyl matt. I don’t rate this paint if I’m honest.



Owned by the same company as Dulux, Armstead is the value brand and Dulux is supposedly the premium. Armstead Trade Vinyl Matt is cheaper and has less of a sheen level, meaning you get less problems and a nicer finish. The only downside is the opacity isn’t as good as Dulux, but you rarely need more than two coats so it’s all good. I prefer this brand over Dulux. It’s a great choice and one of my favorites.


Crown Trade

The biggest positive I can say about Crown trade vinyl is its cheap and you get value for money. The paint isn’t very durable, in fact it’s more like a contract matt in that sense. You get a nice flat finish and opacity is good. Add a drop of water to help it flow. A good product


Made by the same company who own Crown, this is the value brand. Macphersons is just that, a cheaper alternative but not quite as good. Still a lot better than retail paint and it definitely has its place. You can’t touch this stuff up.


Johnstone’s Covaplus

PPG’s premium brand. Johnstone’s Covaplus vinyl matt is mid-price range, opacity is good and does everything you’d expect. More durable than Crown but not as durable as Dulux. You do get some problems with flashing if you’re not careful, but you can achieve a nice flat matt finish with it. Johnstone’s Trade Centers are really good at matching a colour from another brand.


Leyland Trade

PPG’s value brand. Leyland trade vinyl matt oes everything that Covaplus does but sometimes needs an extra coat.


And that is my guide to the best vinyl matt emulsion for walls. I hope you found it useful

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