Fired Earth Paint review- Matt emulsion & Eggshell

Updated May 19, 2024 | Posted Apr 30, 2019 | Product Reviews, Paints | 0 comments

Available online, Fired Earth paint is an environmentally friendly designer paint, popular with interior designers, a bit like Farrow & Ball. It’s not the worst paint to use, but is it worth the price tag? This is my full Fired Earth Paint review- Matt emulsion & Eggshell, but there is loads more info on the Decorators Forum UK

I recently had a job painting a front room with some shelving units (previously painted) for a customer who supplied the paint. When she showed me she had bought Fired earth I was looking forward to using it as I enjoy trying out different paints. I had heard about it but not seen peoples’ opinions on how good it was as a paint.


Fired Earth Paint – Matt Emulsion Review


First impressions using the matt emulsion (it was like a sort of magnolia colour) wasn’t great. As I opened the tin there was a thick build up of paint around the rim which I could see falling into my scuttle. I ended up constantly picking bits off the wall when rolling. It was definitely the paint as I was using a new scuttle liner and clean brush & roller. Also it was very thin, almost like I had watered it down ready for a mist coat.

Don’t get me wrong, the overall finish was brilliant. There was a depth to Fired Earth Matt Emulsion that you simply don’t get with the trade brands, but I didn’t enjoy using it. You will need to strain the paint before use, and probably apply a third coat.

Fired Earth Paint – Eggshell Review


This is a fully water-based paint, which is perfect for interior woodwork and other trrim. I had a similar bad first expression as when I opened it, it seemed like it hadn’t been mixed properly when made.

So I gave the eggshell a good shake up, then when I opened it, I thought “this is the wrong colour” as on the colour chart it was meant to be a sort of grey colour

Fired Earth Paint review- Matt emulsion & Eggshell
Fired Earth Paint review- Matt emulsion & Eggshell

Anyway after I had prepped the built in shelves ready for decorating, I applied the first coat. Again, like the emulsion it was really thin. Almost the same consistency you’d thin it for a stage 3 hvlp (proper thin). Funnily enough, I had already seen that it doesn’t mention spraying on the tin, just brush & roller. But I guess spraying goes against being environmentally friendly ethos of Fired Earth. Other than that, it was nice to use and spread miles. It also changed colour dramatically whilst drying. The finished colour looked perfect.

The next day I returned to do the second coat, the first coat had covered quite well although it was over a similar colour before. When I opened the tin it became apparent that it wasn’t that the tin wasn’t mixed properly when made, the paint had started separating again and had started to ‘unmix’ the same as it was before. The second coat went on well, covered solid and had quite a good finish (levelled out ‘ok’ for a WB)

Final Thoughts


Both the Fired Earth Matt Emulsion and Eggshell cost roughly £75 for 2.5L of tinted colour, so it’s not cheap. It only comes in 30 or so colours from what I can see, which isn’t necessarily a bad thing. The colour palette is well thought out and the colours are spectacular.

Both products are easy to use, but they’re very thin and require an extra coat.

However, if you have the budget and you don’t mind a little extra work, Fired Earth is a viable choice. The overall finish is awesome. There is a lovely depth which I absolutely love. Click here yo see current online prices.



Fired Earth Paint review- Matt emulsion & Eggshell - Decorator's forum UK

This is a high-end emulsion available in eggshell and matt. The Matt should be used on interior walls and ceilings. Fired Earth Eggshell can also be used on interior woodwork.

Product Brand: Fired Earth

Editor's Rating:


  • Environmentally friendly.
  • Nice looking posh tins
  • Nice rich colour selection
  • Emulsion leaves a nice finish


  • Very thin (which is kind of a pro as spreads further)
  • Expensive
  • Not the best opacity for an emulsion
  • Full of bits

Updated May 19, 2024 | Posted Apr 30, 2019 | 0 comments

About the Author

About the Author

Mike Cupit has been in the decorating industry since 2002 and has mostly worked as a Trade Decorator in the domestic sector (peoples’ homes). Self-proclaimed “product geek”, Mike has a passion for paint and decorating tools. Mike now spends most of his time testing paint products and tools, comparing them to similar products on the market, and blogging about the industry in general.


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