Fired Earth Paint review- Matt Emulsion & Eggshell

Fired Earth paint is an environmentally friendly designer paint, popular with interior designers, a bit like Farrow & Ball. It’s not the worst paint to use, but I don’t consider it worth the price tag. This is my full Fired Earth Paint review- Matt emulsion & Eggshell, but there is loads more info on the Decorators Forum UK


  • Environmentally friendly.
  • Nice looking posh tins
  • Nice rich colour selection
  • Emulsion leaves a nice finish


  • Piss thin (which is kind of a pro as spreads further)
  • Expensive
  • Not the best opacity with the emulsion
  • Full of bits

I recently had a job painting a front room with some shelving units (previously painted) for a customer who supplied the paint. When she showed me she had bought Fired earth I was looking forward to using it as I enjoy trying out different paints. I had heard about it but not seen peoples’ opinions on how good it was as a paint.


Fired Earth Paint – Matt Emulsion


First impressions using the matt emulsion (it was like a sort of magnolia colour) wasn’t great as I opened the tin as there was a thick build up of paint around the rim which I could see falling into my scuttle. I ended up constantly picking bits off the wall when rolling. It was definitely the paint as I was using a new scuttle liner and clean brush & roller. Also it was very thin, almost like I had watered it down ready for a mist coat. It was quite nice to use and it left a really nice finish. Although after the first coat it was clear it wasn’t going to cover in two!! Even retail paint covers in two!!


Fired Earth Paint – Eggshell


The Eggshell had a similar bad first expression as when I opened it, it seemed like it hadn’t been mixed properly when made.

So I gave it a good shake up then when I opened it I thought “this is the wrong colour” as on the colour chart it was meant to be a sort of grey colour

Fired Earth Paint review- Matt emulsion & Eggshell
Fired Earth Paint review- Matt emulsion & Eggshell

Anyway after I had prepped the built in shelves ready for decorating, I applied the first coat. Again, like the emulsion it was really thin. Almost the same consistency you’d thin it for a stage 3 hvlp (proper thin lol). Funnily enough, I had already seen that it doesn’t mention spraying on the tin, just brush & roller. But I guess spraying goes against being environmentally friendly. Other than that, it was nice to use and spread miles. It also changed colour dramatically whilst drying. The finished colour looked perfect.

The next day I returned to do the second coat, the first coat had covered quite well although it was over a similar colour before. When I opened the tin it became apparent that it wasn’t that the tin wasn’t mixed properly when made, the paint had started separating again and had started to ‘unmix’ the same as it was before. The second coat went on well, covered solid and had quite a good finish (levelled out ‘ok’ for a WB)

The price of these products are roughly £50 for a 2.5L of emulsion and £40 for a 2.5L of Eggshell, which I think is far overpriced for a paint of retail standard. In fact, it’s twice the price of some trade products!! If you’re going to pay a premium, you need to know you’re getting the best product available. I think most trade eggshells are very similar in terms of performance and we do have a separate comparison blog for the best vinyl matt emulsions…. spoiler alert, Fired Earth is not on it!!

Fired Earth Paint review- Matt emulsion & Eggshell


If you want to go to Fired Earth’s website click here

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