- Leading UK paint brand, Dulux, partners with nooku to showcase the impact of paint formulations on indoor air quality
- Indoor air can be up to five times more polluted than the air outdoors and solvents such as VOCs that are present in paint can contribute to this
- Dulux has emulsion ranges that are formulated to be 99.9% VOC free and water-based wood and metal paints that can reduce indoor air pollution, when compared to traditional paint technologies
Thursday, December 18: AkzoNobel has announced a new partnership between Dulux and nooku, the indoor air quality monitor, to showcase the measurable benefits of choosing water-based and low-VOC paints, such as Dulux Trade Diamond Matt 99.9% VOC Free Emulsion, Dulux Easycare Kitchen and Dulux Walls and Ceilings ranges, on indoor air quality.
Dulux has long been working to reduce solvent levels across many of its product ranges, from trim to emulsions and wood and metal paints. Although the pollution impact of VOCs (Volatile Organic Compounds) from paint is very small (less than 2% of total VOCs emitted), Dulux Trade has created innovative solutions that reduce the impact on indoor air quality and lower carbon footprint (when compared to traditional formulations) without compromising product quality.
With 71% of professional decorators finding that clients regularly request sustainable paint options. It is important to be able to meet this need through easy and convenient solutions you can trust. These water-based and 99.9% VOC free reformulations ensure a reduced impact on indoor air quality and lower carbon footprint compared to previous formulations, helping decorators meet customers’ growing demands for sustainable solutions and meet their own sustainability goals, all whilst delivering an outstanding finish. Formulated to support BREEAM and LEED requirements, these Dulux Trade products give specifiers and contractors confidence that their product choices meet recognised air quality and sustainability standards.
Making the invisible visible
Developed alongside leading air quality scientists, nooku indoor air quality monitors make the invisible visible. Providing real-time feedback on the quality of the air, from Great to Poor and Bad, the monitors track VOCs, humidity, temperature, CO2 and other airborne pollutants, revealing exactly what’s in the air around you. This partnership with Dulux allows you to see the benefits of using low-VOC and water-based decorating products as you paint.
The air you breathe has a profound effect on your health and development, so it is crucial to ensure you are taking the steps necessary to optimise air quality. Indoor air quality can be up to five times more polluted than outdoor air as VOCs released from the likes of decorating products and other pollutants can become trapped and linger in these environments. High VOC paints release chemicals that pollute indoor air and can cause headaches, respiratory issues, and long-term health risks. That’s why eliminating pollutants at the source matters – it helps create a healthier home throughout the decorating process.
Becky Orton, Dulux UK&I Partnerships Marketing Manager at AkzoNobel, commented: “Our latest partnership with nooku highlights what’s occurring in the air during painting, allowing us to see firsthand the benefits of our reformulated, environmentally friendly paint ranges. The nooku device shows that selecting a water-based, 99.9% VOC-free product is a smarter choice for the health of decorators, building owners, and homeowners – protecting both people and the environment without compromising quality.”
Danny Kane, Co-founder and Director at nooku, commented: “Working with Dulux allows us to pair their expertise in colour and sustainable paint with nooku’s focus on indoor air quality, creating a more holistic approach to healthier living spaces. By bringing together Dulux’s sustainable, low-VOC and water-based paints with nooku’s innovative air-quality technology, we’re giving homeowners and professional decorators a way to create spaces that look beautiful and feel better to breathe in.”
Going to the source
Products in the Dulux Trade Quick Dry Satinwood range are water-based, reducing drying time for metal and wood trims by over 75% compared to solvent-based products. This ensures normal indoor air quality levels are restored quicker and maintained for longer compared to traditional trim paints. The nooku device provided better readings in the three-hour dry time when compared to other solvent-based satinwood paints.
As well as this, nooku readings when using Dulux Trade Diamond Matt 99.9% VOC Free Emulsion compared to standard durable trade emulsion stayed significantly and consistently lower at Good levels instead of fluctuating to Poor and Bad readings while drying. The unique formula of these products makes it safer for the long-term health of decorators, homeowners, and the planet without compromising on a high-quality finish.
For further information on AkzoNobel’s sustainability initiatives, including Dulux’s partnership with nooku, visit: www.dulux.co.uk/en/sustainability
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