Crown Paints has been awarded the Marie Claire Sustainability Award 2024 for Eco-Friendly Decorating Brand of the Year.
The paint manufacturer, part of the Hempel Group, a global coatings company whose purpose is to shape a brighter future with sustainable coating solutions, impressed with its industry leading commitment to sustainable manufacturing and encouraging conscious consumption.
Marie Claire’s sustainability awards celebrate brands, organisations and products that are implementing change and building a better tomorrow.
The win recognises Crown’s end-to-end approach to sustainability across the product lifecycle, from formulations to manufacturing, packaging and design as well as it’s logistics network.
This is reflected in the manufacturer’s ambitious targets to:
- Achieve complete carbon neutrality across its own operations by 2026 and reduce greenhouse gas emissions across the entire supply chain by 50% by 2030.
- Be a zero waste to landfill business by 2026.
- Have all plastic packaging containing 80% recycled content by 2025, well beyond the UK Plastic Packaging Tax threshold of at least 30%.
In the past year, Crown’s major sustainability achievements include 100% of owned operations running on renewable energy from certified sources; recycling more than 1.3 million paint cans through its Can Back scheme and repurposing as much unused paint as possible with donations to community groups; as well as the launch of Crown Trade Clean Air – a highly durable paint that meets BREEAM and LEED requirements with innovative air purifying technology that absorbs formaldehyde, helping to improve the air quality in a room from the very first coat.
Crown was also the first UK paint manufacturer to introduce a paint can made with wholly recycled plastic, the first to receive a trace VOC classification, and the first to secure Vegan Verification, as well as the first to introduce fully recyclable swatch samples made from completely recycled materials.
Katie McLean, Director UK and Ireland at Crown Paints said: “Sustainability isn’t just a buzzword for us, it’s at the heart of everything we do. This award is a recognition of our commitment to people and our planet without compromising on product quality.
“It’s fantastic to see this recognised by Marie Claire. Our goals might be ambitious, but they are not unattainable and by setting the standard, we hope to inspire not only our industry but also our customers to embrace more sustainable choices so we can paint a better world for future generations.”
In 2023 Crown launched Project Possible, an ambitious new ESG strategy which aims to make a positive difference to people and the planet.
To find out more about Project Possible, visit: https://about.crownpaints.com/
0 Comments