Water-based paints taking the industry by storm 

Decorators are embracing the benefits of water-based products, with sales of water-based paint representing a quarter of the interior trim trade market in 2019.

The latest market data reflects a major shift in trade buying behaviour, with a growing move away from solvent-based products towards more sustainable alternatives that help decorators get the job done faster.

The latest figures show a 12 per cent increase from 2018, driven by the significant improvement of the quality of water-based products for interior walls, trim and exteriors, combined with increased environmental concern among decorators and their clients.

Products like Dulux Trade Diamond Satinwood, the hero of the Dulux Trade water-based trim range, are the result of years of research and development, offering quick drying, lower odour options, that give the same durability and professional quality finish as solvent-based paints.

Paul Murgett, Sustainability Manager at AkzoNobel, explains: “The science and technology behind water-based paints has come a long way in the last few years – it is essential that this information is passed on to our decorators and they are given every opportunity to get the best out of these products.

“We know through our decorating community that clients are now looking for ways they are able to be more environmentally friendly – and that when people try water-based options like our Dulux Trade Diamond range they’re impressed with the results.

“We’ve worked hard to enable decorators to try the products, and this increased awareness is now being reflected in sales, as professionals recognise the quality offering available. We would encourage more people to try water-based products to see the difference for themselves.

Karen adds: “We’re continually enhancing our water-based offering, including the introduction of Diamond Satinwood in thousands of colours in late 2019, to give decorators water-based options for every job.”

For more information, visit: https://www.duluxtradepaintexpert.co.uk/en/products/productinfo/water-based-paints

Top tips for applying water-based paints

To get the best results from a water-based paint, application is key, as it may be a little different from the techniques used with traditional solvent-based products.


Matt Gray from the Dulux Academy shares his advice to achieve the perfect finish with a water-based paint on trim:

De-nib the surface before application and then make sure to remove any dust sitting on the surface

Pick a good quality synthetic brush and slightly dampen prior to use to reduce brush marks and increase flow

Make sure the paint is fully stirred for consistency from the bottom to the top of the can

Dampen the surface with a wet cloth to increase the flow and wet edge time

Apply the paint liberally across the whole surface first, moving onto any rails or styles afterwards

Wait the two hours it takes to dry, then you’re ready to do the second coat



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Water-based paints taking the industry by storm – Dulux Diamond Satinwood