Testing Every Stroke


Paint has changed, and Hamilton knows that the tools you use must continue to change along with it.

A reputation for quality and innovation for the 250+ year old name in decorating tools means that continuously testing and reviewing their much-loved products is paramount to ensuring they deliver with today’s paints.


Why Test?


A reputation that spans over 250 years can only be built upon expertise, confidence and continuous development.  Hamilton have always been advocates of strenuous product testing, in automated laboratory settings, as well as in the hands of real users. Qualities such as paint pick up and distribution are very important when it comes to creating quality decorating tools. As is the way a brush feels in a decorator’s hand.


Innovation in paints and coatings, even more so in recent years, can mean that decorating tools that have stood the test of time, may need to be updated, alongside ongoing new product innovation.


Delivering on Reputation

Hamilton’s product testing process begins quite early on, where development is driven by end-user insight – everyday requirements that could be fulfilled by the products in hand.


Following extensive research and design, products are tested in both automated settings as well as in the hand of users in real life working environments – ensuring the term ‘tried and tested’ is part of the norm.


Hamilton use a Tension Meter, for example, to measure the tensile force needed to pull out brush filaments – this ‘pull test’ is performed against relevant competitor products on a regular basis to ensure requirements are met for no filament loss.


Hannah Jones, International Product Manager for the UK, recently completed a testing project that took several weeks, comparing Hamilton products to others in the UK market.  “We not only want to ensure that our Hamilton products perform as our users expect them to, but we also want to ensure they are outperforming comparable products too. This can take quite a lot of resource and investment, but is crucial in allowing us to build a range that delivers as is expected from a brand such as Hamilton.”


Sarah Coussens, Trade Brand Manager, adds that “we don’t just want to communicate lip service when it comes to how our products deliver – we must always be able to back up those benefits with appropriate insight and testing.  Such laboratory settings allow us to strip away any bias and focus on real results.”


Tried and tested

Automated technology is by no means the only reliable testing method employed regularly by Hamilton’s team – getting real users with products in hand is even more important. That goes for every product in Hamilton’s range, including rollers.


The recent launch of their ‘For the Trade’ range is a prime example of how testing recruitment allowed real users to get their hands on upcoming products and review how well they work and how comfortable they are to use, amongst other feedback.


This anecdotal user feedback allowed for final tweaks and any products to be added to the future pipeline – assurance that products are more than suitable before they are launched into market.


Buy with confidence

Hamilton want their users to be able to choose and use their decorating tools with confidence – and this continuous and controlled focus on user insight, testing and development should give their customers that peace of mind.


For more info on Hamilton’s range visit their brand new website hamiltondecoratingtools.co.uk or follow them on social media.

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Makes you think doesn’t it: As decorators, we take tools for granted. We’ll pick something up because it looks good, or there’s an offer on. We don’t stop to think about everything that goes into developing that tool.


It’s obvious from this, that Hamilton takes the testing and development of their tools very seriously. The know exactly how well something performs and will not release it to the market until they’ve got something that’s going to do a job better than its competitors. We can see that in the Multi-Skill range of tools that they launched recently. There we have an entire arsenal of trade quality products and very competitive prices.


Testing Every Stroke

The Decorators Forum UK