tesa® displays initiative with outlet training service

tesa® has built a reputation for reliable and professional solutions that the market can depend on. In order to maintain this reputation, the company regularly implements practices designed to enhance the customer experience. One such initiative is the decision to offer training and support to all painting and decorating stores that feature tesa displays.

tesa provides product training to every outlet that installs one of its displays, regardless of branch size, ensuring that all customers have access to store employees with a high level of product knowledge, allowing them to purchase with confidence.

tesa’s range of adhesive tapes offer measurable benefits in efficiency, productivity and outcomes, so it is important that store employees have an appropriate level of understanding; ensuring the correct tape is suggested for any specific customer needs. Painting and decorating professionals are expected to produce perfect results quickly all year-round, without the risk of having to redo work – which costs time and money. Using inferior or general masking tapes is a false economy as using the wrong tape can have expensive repercussions.

By working closely with outlets and highlighting the specific uses and applications of different tapes to store employees, tesa is promoting an environment where decorators benefit from accurate, job-specific advice provided at the point of sale, eliminating the need for timely personal research or costly trial and error.
Outlet training is informal and includes an explanation of the practical uses of each product, what applications are commonly associated and taking any questions that staff members may have. Whilst many businesses simply provide associated product literature, tesa believe building personal relationships and speaking directly to staff has a significant long-term benefit. This ongoing initiative to educate and train employees does not stop with a one-time visit when the display is first installed. The company continues to provide training when new employees join stores in order to enhance knowledge and maintain standards.

Furthermore, tesa offers to act as an escalation point if customers have any questions that outlet staff remain unclear on. Representatives from tesa regularly speak to customers directly on referral from outlet staff. Along with product information support, training and store visits, the company also welcomes involvement in events and trade days.

Greg Perkins, tesa UK Key Account Manager, comments, “High value products often receive strong exposure from companies but what sets tesa apart is the importance we place on educating stores about our entire range. Constant dialogue with our outlet partners enables us to maximise our service levels and better support end-users. Decorators should always feel confident that outlets know what they are selling and why they are selling it. Stores that carry our displays are ultimately an extension of our brand and we believe that all customers should receive the same level of service whenever they engage with tesa products”.

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