Premium product growth due to ongoing education, say tesa®
Latest trends suggest craftsmen are abandoning the false economy of low-cost general-purpose tapes, thanks in part to companies like tesa, which continue to lead the way in educating professionals about how tapes are made and why different types are essential for specific applications.
Decorating stores seem to be busier than ever. The market continues to expand with many brush, paint and accessory manufacturers reporting ongoing sales growth in 2019. In addition, growth in online sales can be seen from customers selling through the web. tesapartners with online sellers who have seen an overall growth of 15%, with traditional stores also now selling products online.
Craftsmen are expected to produce perfect results quickly all year-round, without the risk of having to redo work – which costs time and money. Using inferior or general masking tapes can have expensive repercussions and, besides flawless paint edges, it’s the reliability and performance of products appropriate to relevant conditions that provides a valuable advantage
Based on consistently high-performance values, tesa has engineered its range of tapes to fulfil the modern professionals’ need for quality. In trained and capable hands, tesa tapes will return excellent results for projects in any environment required.
With the current popularity of spraying, which goes hand-in-hand with masking, the price of a roll of tape is seen by many professionals as a necessity, especially when considering the savings made in time spent on the job. Cutting paint jobs by half in some cases, craftsmen can rest assured they are providing a good service, excellent finish and a cost-effective price to their clients; with the potential to take on additional work as a result of completing the job quickly and efficiently.
Whether for masking and protection of surfaces indoors or outside, for repairs and maintenance or during renovations, tesa offer a range of high-quality adhesive tapes for the many different requirements of professionals. tesamasking tapes have application icons on the product label to help the user easily identify the application it’s meant for.
Some painters still believe premium tapes are expensive but proven results have seen this become an acceptable expense for many. In the past year, tesa has increased their store distribution network and new business from inactive customers by 20%. Existing customers continue to show a double-digit growth of tesa Premium tapes, such as the Precision® range, with more and more painters preferring to use better quality products for day-to-day work.
Greg Perkins, Key Account Manager, Craftsmen Trade for tesa UK, says “We continue to educate craftsmen on the benefits of tapes that are fit for purpose, suitable for applications and that save time on the job. No general product cannot satisfy every requirement, so consideration must be given to the type of job in hand. Sustained growth of our premium products amongst existing customers suggests the industry agrees. Our next step will be to broaden our distribution network and then work with stores across the whole of the UK”.
tesa also continues to support the future generation of professionals, providing an innovative training programme to colleges across the UK. Aimed at informing P&D students about the latest masking tape and application developments, these sessions often count towards a student’s technical evaluation. The company also continues to work in partnership with the Dulux Academy.