New Executive Board to Drive Growth for PaintWell

Updated May 8, 2024 | Posted Mar 14, 2023 | Industry news, Featured industry news, Industry, People & jobs | 3 comments

The PaintWell Group has bought Kent Blaxill and Promain under one umbrella to become the fastest growing and most loved independent decorating merchant in the UK.

Chairman, Fiona Perrin said “This is an exciting time, with the appointment of our group leadership team including exciting new talent. We are focused on growth, including opening new branches, enhancing our ranges and extending our online offer. This also means great job opportunities and follows support from our investor, Cairngorm Capital.’

She continued, “Keith Reville is appointed Chief Executive Officer of Paintwell, Kent Blaxill and Promain. Keith joins from Rubix, Europe’s leading provider of industrial products and solutions, having built his leadership career at WW, Grainger, Lebara, RS and EE. We are delighted he will now lead our growing business.’

Jig Patel is another exciting new appointment as Chief Financial Officer. Previously a board member of decorating specialist Leyland SDM, Jig’s experience includes industry giants such as Grafton and Balfour Beatty. We’ll benefit hugely from Jig’s painting and decorating knowledge and track record of building great businesses.”

Alongside new names, Kent Blaxill’s James Park is appointed Chief Commercial Officer, responsible for crucial supplier relationships, new branch formats, brands and stock holdings and will represent Promain on the Exec Board.

Dan Peacock is well-known from his leadership role at Paintwell and becomes Chief Sales Officer with a 47 strong branch network – with many more to come – as the group trades hard and offers customers outstanding service. Dan is also responsible for external and internal sales teams, and will lead the fast-developing e-commerce offering.

Formerly from the Paintwell leadership team, John Ferrington extends his role to Group Operations Director. His responsibilities include Health & Safety, facilities, supply chain and vehicles as well as managing the NBO programme as Paintwell expands further into new customer territories.

Lastly, HR and Operations Director at Kent Blaxill, Allanna Docherty is appointed Chief People Officer, encompassing everything from recruiting to retaining the best colleagues to further developing our employee value proposition to support the delivery of our growth plans.

Fiona Perrin concluded, “There are great prospects ahead for innovation, growth and career development for our colleagues. We have the best team and structure in place for continued success and growth over the next decade. Our network extends from Cumbria to Kent and we aim to become the most loved independent, decorating merchant in the UK.”

Updated May 8, 2024 | Posted Mar 14, 2023 | 3 comments

About the Author

About the Author

Mike Cupit has been in the decorating industry since 2002 and has mostly worked as a Trade Decorator in the domestic sector (peoples’ homes). Self-proclaimed “product geek”, Mike has a passion for paint and decorating tools. Mike now spends most of his time testing paint products and tools, comparing them to similar products on the market, and blogging about the industry in general.
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  1. David Crossman

    I look forward to Paintwell prices at Kent Blaxil.

  2. Richard

    Paintwell need to offer loyal account holders cheaper or at least the same prices in store as online.

    Mrs Smith painting her house shouldnt be able to get materials same company cheaper than loyal decorators..

  3. Craig Stubbs

    Agree with previous post, loyal pro decorators should get some form of discount. With my Private and Contracting work I spend thousands year in year out and someone can walk in and spend £40 and gets the same deal. That aside I do like Paintwell as a supplier.


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