JOHNSTONE’s brand by PPG launches Tomorrow Included sustainability marketing concept in the UK and Ireland
BIRSTALL, UK, July 24, 2024 – PPG (NYSE: PPG) today announced the launch of the Tomorrow Included® sustainability marketing concept for its JOHNSTONE’S® architectural coatings brand by PPG in the UK and Ireland. The concept serves as a tool to effectively communicate PPG’s sustainability story, highlighting the sustainable advantages of its products, services, and initiatives.
The Tomorrow Included concept emphasises the importance of making sustainable choices and aims to empower customers and end-users to make more informed decisions about the products they use, giving them greater confidence in their ability to select the right products for their needs.
Sustainability advantages across seven categories, including durability, energy savings, safety, carbon reduction, and recyclability, will be highlighted to effectively communicate the product features and sustainability advantages. It will become visible in various Johnstone’s marketing materials, such as advertisements and websites.
“At PPG, sustainability is built into everything we do – how we innovate, operate, and go to market,” said Megan Esmond, PPG marketing director, UK & Ireland, Architectural Coatings. “Our commitment to sustainability empowers us to guide our customers towards the right product solutions that align with their sustainability ambitions.”
“Sustainability is becoming a qualifier for doing business in many parts of the world. It is a critical topic not only for customers but also for a variety of stakeholders, including investors, employees, potential employees, and suppliers,” said Matthew Baines, PPG general manager, UK & Ireland, Architectural Coatings,. “We believe that having an overarching concept to tell our story in a simple and transparent way will help our customers make more informed choices.”
PPG recently published its 2023 ESG report, which showed strong progress against the company’s near-term 2030 environmental, social and governance (ESG) targets. These include increased sales of sustainably advantaged solutions and reducing greenhouse gas (GHG) emissions throughout the company’s own operations and the value chain. To read the report, go to ppg.com/sustainability.
“We are excited to be a part of the first wave of the new sustainability concept roll-out with the Johnstone’s brand,” said Ruby Larvin, PPG marketing manager, UK & Ireland, Architectural Coatings. “Our customers can expect to see new communications brought to life across our digital channels and product touchpoints throughout this year and beyond.”
To find out more visit Tomorrow Included – PPG AC.
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