HMG water-based gloss review

Updated May 3, 2024 | Posted Feb 19, 2019 | Professional insight, Product Advice | 0 comments

HMG Paints are the UK’s Largest & Leading Independent Paint Manufacturer, with over 80 years’ experience in the industry. So, with Brexit well underway, I thought I’d give the UK paint company a trial. This is my HMG water-based Gloss review.

Available online for around £80 for 5L, you can buy this fully water-based gloss in white, or any tinted colour from HMG’s vast range.

Being fully water-based, HMG gloss will never yellow over time. You can apply this paint via brush, roller, or an airless sprayer. It is touch dry in around 30 minutes (which is very impressive). The recoat time is 4 – 6 hours, meaning you can apply more than one coat of HMG water-based gloss in a day. Fully cured after 24 hours, which is almost unheard of! Most water-based trim products take weeks.


My HMG Water-Based Gloss Review


The paint is very thick and heavy, which isn’t necessarily a bad thing when you compare it to the “skimmed milk” viscosity of some of the comparable products. You’ll find the tins are filled to the top, so you need to be careful when opening and pouring.

The opacity of water-based gloss, particularly in white, is often a let-down. However, this is far from the case with this paint. HMG covers most surfaces in two coats after the primer. HMG gloss is also tough and durable, which is another plus point.


You will need to use an adhesion primer when going over old oil-based coatings. I use Caparol Halfprimer. Once cured, the HMG gloss is very hard wearing. This will be great for high traffic areas. Drying time is quicker than most water-based products.

This paint takes a little time to get used to. I first tested it on a wood sample at home. It passed the scratch test etc. However, once cured I could see and feel brush marks. I tried the usual methods damp cloth, good brush etc. On the tin it’s states good “flow properties”. I wondered if it’s like Tikkurila Helmi, so I fully loaded the brush and did very little laying off. This dried with a perfect oil-like finish with no brush marks. Once you get into it, you’ll get a lovely finish every time.

I’ve just used this method on 7 doors and trim and HMG water-based gloss is unbelievably good. It doesn’t run just a flawless finish.

Overall, it is a good product but took a while to find the correct viscosity and painting technique. 

For more info click here



HMG water-based gloss review - Decorator's forum UK

Professional decorator Dainel James Wilson gives a full and honest review of HMG water-based gloss, see what Daniel thinks here

Product Brand: HMG

Editor's Rating:


  • Nice sheen.
  • Good finish overall
  • Durable.


  • You will need a separate adhesion primer.
  • This paint takes a bit of getting used to. I think a DIY-er would struggle.

Blog written by Daniel Wilson – Professional Painter and Decorator

Updated May 3, 2024 | Posted Feb 19, 2019 | 0 comments

About the Author

About the Author

Mike Cupit has been in the decorating industry since 2002 and has mostly worked as a Trade Decorator in the domestic sector (peoples’ homes). Self-proclaimed “product geek”, Mike has a passion for paint and decorating tools. Mike now spends most of his time testing paint products and tools, comparing them to similar products on the market, and blogging about the industry in general.


Submit a Comment

Your email address will not be published. Required fields are marked *