Earthborn launches ECOPRO Matt Emulsion

Posted Oct 9, 2025 | Featured industry news, Products | 0 comments

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Earthborn has announced the upcoming launch of ECOPRO Matt Emulsion, a professional grade paint designed to meet the real world demands of decorators while helping them meet the growing call for sustainable solutions.

Built for both domestic and commercial projects, ECOPRO Matt Emulsion combines the practical benefits decorators rely on; easy application, excellent coverage, and low spatter; with an eco conscious formula that’s virtually VOC free, odour free, and kinder to the planet.

 

  • Easy to apply – Thick formula offers low spatter and high control, resists drips and mess, and means faster clean-up once the job is done.
  • Excellent coverage – great opacity ensures quicker, easier decorating jobs with fewer coats.
  • Durable finish – Long lasting colour and performance that stands up to wear and tear.
  • Modern matt look – A crisp, contemporary finish for homes and commercial spaces.
  • Wipeable & washable – Everyday marks and spills are easily removed, ideal for busy households or high-traffic areas.

 

Speaking of the upcoming launch, Jon Mee, Technical Advisor at Earthborn said: “ECOPRO Matt Emulsion proves that decorators no longer need to choose between performance and sustainability. We’ve spent time perfecting the eco conscious formulation, and made sure it’s virtually VOC free, which means no nasties, no strong odours, no headaches; while providing great opacity and low spatter.”

“We’re seeing a growing demand from commercial and domestic decorators, asking for an environmentally friendly trade emulsion. It’s a great selling point for clients and the practicalities of it are better for the decorator too, as well as being kind to the planet.”

Packaged in recyclable tins, ECOPRO Matt Emulsion is available in 100ml, 5L, and 10L tins, versatile enough for test patches, smaller rooms, or full commercial redecoration projects.

Whether it’s fresh plaster, lived-in surfaces, or hardworking commercial spaces, ECOPRO Matt Emulsion delivers the professional finish and reliability tradespeople need, while aligning with the eco conscious values of today’s clients.

 

Availability

 

ECOPRO Matt Emulsion is available from 3rd November through selected UK stockists and the Earthborn website.

For more information, samples, or trade enquiries, visit: www.earthbornpaints.co.uk

Earthborn Ecopro Matt Emulsion

Posted Oct 9, 2025 | 0 comments

About the Author

About the Author

Mike Cupit has been in the decorating industry since 2002 and has mostly worked as a Trade Decorator in the domestic sector (peoples’ homes). Self-proclaimed “product geek”, Mike has a passion for paint and decorating tools. Mike now spends most of his time testing paint products and tools, comparing them to similar products on the market, and blogging about the industry in general. Connect with him on LinkedIn.

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