Re-claimed, re-engineered – recycled paint for decorators

 

Dulux Trade becomes first major paint brand to launch recycled paint in partnership with Veolia UK.

As part of its ongoing commitment to reducing the impact of paint on the environment, experts at Dulux Trade with Veolia have created a ground-breaking matt emulsion made from 35 per cent recycled paint.

The market leaders have developed Evolve, a revolutionary product made from the leftover paint that remains in tins after use, in a bid to reduce the amount of paint going to waste.

It will also allow decorators to offer customers sustainable solutions that help meet the growing demand for environmentally friendly products.

To create Dulux Trade Evolve, the brand has partnered with resource management experts Veolia, to extract and reprocess unused white paint from tins at its recycling centres.

In doing so, Dulux Trade has reduced the carbon footprint of each litre of Evolve paint produced by more than 10 per cent*.

Veolia collects paint deposited by residents at their household waste recycling centres and takes it to its remanufacturing plant. The paint is refined and filtered before being transported to a manufacturing facility where it is combined with new paint, re-engineered and tested extensively, ensuring that every tin on sale maintains the high standards expected of Dulux Trade.

Dulux Trade Evolve Matt has been five years in the making and not only underwent rigorous testing by research and development experts, but it was also blind tested by decorators and painting contractors, to ensure consistent quality for decorators on any project.

The resulting product offers a beautiful white matt finish, perfect for interior walls across a wide range of jobs.

Paul Murgett, Sustainability Manager at Dulux Trade, said: “With over 700 million litres of paint being sold every year**, millions of litres of paint are put into landfill or incinerated.

“Evolve, developed as a result of years of investment, hard work and commitment to improve our sustainable offering, is the first step towards reducing this quantity.

“A dedicated team of experts have been working behind the scenes to develop this product – which is as quality driven as it is sustainable so decorators can be confident they will still get great results for customers.

“By introducing Evolve, we will help to reduce the carbon footprint of our Dulux Trade products, and help decorators increase their offering to customers too.”

The launch of this new paint is just one step on a journey Dulux Trade is taking towards meeting sustainability targets and helping to close the loop on paint waste.

Evolve is available in white only at present and will be available from late October 2019. Find out more about Dulux Trade Evolve Matt at www.duluxtrade.co.uk/evolve.

 

A Decorator Affected by Covid-19

Colin Hooper is a professional decorator struggling after catching the Covid-19 virus. Read about how it has affected his life.

Quoting Against a Decorator Who Doesn’t Give Quotes

Professional decorator Jeff Cannons was asked to price a job and actually missed out when quoting against another decorator who doesn’t even give quotes!

Should I Accept Liability?? – Anonymous Decorator

An anonymous decorator wants to know whether he (or she) should accept liability because his (or her) customer is a half-wit. I know what I would do!

Is Decorating the “Poor Cousin” to Other Trades?

Professional decorator Bill Hayes askes if decorating is the “poor cousin” to other trades. If so, why should it be that way?

I HATE QUOTING – The Life of a Decorator

Harriet Stone explains why decorators hate quoting jobs. After all, we don’t get paid, it’s often out of hours and might not even get the work.

Trying to get work from a Local Selling Page

Professional decorator Alan Horne is left infuriated after trying to get work from a local selling page on Facebook! Some customers don’t have a clue

The Secret to a Successful Decorating Business

Dan Mc may have only been in business for 10 months, but knows the secret to having a successful decorating business. Follow this formula and you’ll be ok

Dulux or Johnstone’s Paint, which is Better?

Professional decorator Mike Gregory considers which is the better paint brand to use, Dulux or Johnstone’s. Take this as an honest guide.

The Best way to Make a Glitter Wall

Professional decorator Mike Cupit takes you through the different ways to make a glitter wall to help you decide which is best for you.

A painter’s mindset by Pete Wilkinson

Lifting the lid on your earnings as a decorator? Is it even possible? Well yes, if you believe it is! Pete Wilkinson explains a painter’s mindset

Dulux Trade Evolve Matt