As part of its ongoing global commitment to achieve zero waste by 2030, AkzoNobel has launched a new packaging recycling pilot scheme for its Dulux brand – the Dulux Tester Takeback initiative. The hope is this scheme will reduce waste and help Dulux reach its carbon reduction targets.
Launching this month, the Dulux Tester Takeback initiative will enable consumers to return used 30ml Dulux roller testers to select branches of B&Q, Homebase and Wickes stores across the UK. This activity is designed to encourage recycling and to make the process of decorating more sustainable.
The Dulux Tester Takeback initiative makes it simple for people to recycle the packaging of used Dulux roller testers by providing collection boxes in-store where the old tester can be dropped off. Working in partnership with MYgroup, the programme will use innovative waste management technology to give the used paint testers a second life and has the potential to save thousands of testers going to waste.
The roller testers will be processed and transformed into Storm Board – a recycled plastic alternative to plywood. Storm Board is made from 100% recycled materials, such as Dulux paint testers, and can be used to make outdoor furniture, compost bins, and even climbing walls. By recycling the tester rollers, decorators are taking another step towards being environmentally friendly.
Peter Howard, Sustainability Lead at AkzoNobel, comments: “We’re proud to be launching this pioneering pilot. We know from our successful and established paint tin recycling scheme in our Dulux Decorator Centres that these initiatives can make a significant impact to waste. Creating a more sustainable future is integral to our People. Planet. Paint. approach, and this is just one of the ways that we are looking at challenging the norms in the industry to drive long-term sustainable behaviour change.”
Steven Carrie, MYgroup Director adds: “It has been fantastic partnering with AkzoNobel on this project. From the offset this was about making it as easy as possible for people to take part and act more sustainably. The Dulux Tester Takeback scheme enables customers to close the loop by giving a new life to waste plastics while reducing the need for a precious resource – wood.”
AkzoNobel was one of the first recipients in the paint and coatings industry of the Terra Carta Seal – a new award which recognises global companies that are driving innovation and demonstrating their commitment to the creation of genuinely sustainable markets.
The Dulux Tester Takeback Initiative initially will run for three months and will be live in almost 40 stores nationwide.
Yet another step in the right direction! Dulux seem to be evolving at a fast rate and they’ve thought of everything. You can tell they are being driven by sustainability and they’re constantly looking at ways they can improve. The launch of this nationwide Dulux Tester Takeback pilot scheme will help reduce the amount of waste going to landfill.