Dulux Decorator Centre launches virtual in-store training at Dulux Academies to help customers upskill
Dulux Decorator Centre is introducing free in-store virtual learning featuring Dulux Academy training modules in nine of its stores, with the launch of Dulux Academy Virtual. The programme expands on the merchant’s existing partnership with the Dulux Academy – which has face to face training facilities at five Dulux Decorator Centre stores – making industry-leading training more accessible to customers across the country. The launch is Dulux Decorator Centre’s latest commitment in supporting new entrants to the industry, as well as professional decorators looking to expand their skillset and increase their knowledge of products and techniques.
Dulux Academy Virtual provides access to virtual training solutions in-store via the Dulux Academy Hub. The programme will provide pre-recorded content, as well as access to live streaming sessions and a chance for customers to try the products to support their learning. There will also be the opportunity for participants to test products themselves as part of the learning process, and Dulux Decorator Centre colleagues will also be on hand to answer any questions.
An example of some of the content available
- Water Borne Application – a demonstration on how to best use water-based paints
- What’s the difference between Trade & Retail? – an exploration of the two different sectors
- Colour Theory & Scheming – an introduction to basic colour knowledge for design and decorating
- Spray Tips Explained – an introduction or refresh on using this application method
- Dulux Heritage – a look at this premium paint range and its benefits
- Spray HVLP vs Airless – an insight into the difference between the two application methods.
Guy Butterworth, Managing Director at Dulux Decorator Centre, explains: “The onsite training facilities we currently offer at 5 of our stores have been incredibly well received by newcomers to the industry as well as established decorators learning new skills and techniques. Now we are extending this proposition by offering free of charge online learning in selected stores, via the Dulux Academy Hub, giving our customers more accessibility to industry leading training when it’s convenient for them.
This is crucial if we are to keep our industry thriving with opportunities to upskill the current workforce and train the next generation. The need is even more pressing as we face a skills shortage that is leaving 61 per cent of UK painting and decorating businesses struggling to find workers with the necessary skills, according to our recent State of the Nation report*.”
These facilities are available at the following stores:
- Belfast North
- Welwyn Garden City
Decorators interested in attending a virtual Dulux Academy session can go into one of the selected stores to arrange a time convenient to them with a team member and pay on the spot. Dulux Decorator Centre members can also pay using their account. If Dulux Decorator Centre customers are looking to book a face-to-face course, they can now do this online or via their local store.
For more information on Dulux Academy @ Dulux Decorator Centre, please visit: www.duluxdecoratorcentre.co.uk/dulux-academy