For Decorators to bring the client’s vision to life, they sometimes have to make the difficult decision between using high-performance, trusted products and the client’s perfect colour. However, this doesn’t need to be the case. In this article, Dawn Scott, Senior Colour Designer at Dulux Trade, explains how Decorators can get the best of both worlds by colour matching.
Balancing Quality and Colour
Colour is a powerful tool in interior design as it can have a great effect on the emotions of those living in the space. It can make a room feel inviting, energising, or calming, depending on the desired hue and tone of colour used. To achieve the best results, Decorators must therefore work with their clients to understand how they want to feel within the space and guide them towards shades that will bring their vision to life.
However, product quality should not be overlooked. Decorators want to use paints that they trust to deliver long-lasting, stand-out results that will impress the client – and help bolster their business’ reputation and chances of positive word of mouth. This can be difficult when customers insist on specific colours, as many Decorators may feel that they have to move away from their preferred brand.
To ensure professionals can use the products they trust and use regularly in the colours their client wants, they should consider colour matching. Some manufacturers use advanced colour-matching technology that allows them to accurately re-create popular designer colours in the lab and pre-load them into their mixing machines. This ensures a spot-on match and means professionals can use trade-quality products that are trusted to deliver long-lasting results, whilst keeping the same luxurious look and feel as the designer original.
Products for Every Project
In addition to meeting the client’s brief, colour matching can open decorators up to a diverse suite of products that are tailored to meet the needs of any project. For example, Dulux Trade can colour match into its Dulux Heritage, Diamond Matt and Vinyl Matt products, to name a few, and this versatility allows decorators to select the right paint for each project, without sacrificing colour accuracy.
Products like Dulux Trade Diamond Matt and Dulux Trade Vinyl Matt are also ‘Tested and Approved’ by professional Decorators. This means that the people who use these products regularly have put them through their paces to ensure that they offer easy application and consistent high-quality results.
Trade paints often also feature enhanced durability and resistance to wear and tear, meaning that surfaces stay looking fresh for longer, reducing the need for frequent touch-ups. This proven reliability not only saves time on the job but also ensures quality, longer-lasting results – ensuring a happy client and increasing the chance of referral.
Opting for colour matching into high-quality paints that are tested and approved by professionals allows Decorators to achieve the designer look their clients desire, in a product that they know they can trust. It is possible to meet every brief with confidence and ensure efficiency and top-quality results every time. For more information on Dulux Trade’s colour matching technology, please visit: www.duluxtradepaintexpert.co.uk/en/colour-match
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