Crown Trade and a New Pool Housing Development

Updated Aug 24, 2023 | Posted Dec 17, 2019 | Industry news, Industry | 0 comments

Using a combination of products from Crown Trade’s popular high-performance Clean Extreme and Fastflow ranges and drawing on Crown’s expert colour specification advice, Poole Housing Partnership’s new supported living accommodation provides a welcoming space where residents will feel right at home for years to come.

The Canford Heath Road Development is a new affordable housing scheme being constructed on the site of the old Gravel Hill Police Station in Poole. Designed to provide 100 per cent affordable housing, the large development will consist of three blocks with 56 general needs flats in Blocks A and B in addition to Block C which will house six supported living flats for young people with complex needs. Construction is being undertaken by Dorset-based CG Fry & Son while the first phase interior decoration of Block C – the supported living accommodation – is being carried out by G H Marshall Decorators.

Having specified Crown Trade for use throughout the development, Poole Housing Partnership (PHP) worked closely with Crown’s technical team to finalise the product specification and create a tailored colour scheme to suit different areas of the development.

Ideally suited to high-traffic areas, Crown Trade’s innovative Clean Extreme Stain Resistant Scrubbable Matt was used on the walls in the hallways, lift lobbies and other common areas within Block C, as well as private spaces including bedrooms, living rooms, kitchens and bathrooms in the supported living flats. The interior woodwork was decorated using Crown Trade’s Fastflow Quick Drying Undercoat and Satin, while Crown Trade’s Covermatt emulsion was also applied to all the ceiling areas as part of the new development.

Crown Trade’s Clean Extreme Stain Resistant Scrubbable Matt has been specially developed and tested to perform in even the most challenging environments. With an impressive durability level of 10,000 scrubs, based on the ISO 11998 testing method, and a formulation that is 100 per cent more resistant to common household stains than a standard vinyl matt emulsion, PHP can rest assured it will retain its just painted sparkle long after the paint has dried – reducing costly maintenance cycles at the same time.

The use of Crown Trade’s Fastflow Quick Drying Undercoat and Satin on all interior woodwork in Block C also brought numerous benefits to the scheme. Being water-based, it’s virtually solvent-free, helping to eliminate any strong odours throughout the decoration process. With excellent flow and a high-quality, high-sheen finish, Fastflow is both durable and resistant to yellowing – ensuring the paintwork at Canford Heath Road will look as good as new for years to come.

The colour scheme for the supporting living accommodation at Canford Heath Road was specified with assistance from Crown’s in-house colour specification team who suggested several different options that would meet required regulations while also creating the homely finish PHP was looking for. All the paint used for the project was tinted to the specified shades by the Crown Decorating Centre in Poole.

David Hood, asset and development manager at PHP commented: “PHP has been working in partnership with Crown on its cyclical painting programme for many years so using products from Crown Trade on this project was the obvious choice. We’ve received exceptional service from Crown so far and we expect our partnership to continue for many years to come”.

For more information on Crown Paints’ specification services, please call 0330 024 0310, email You can also follow @CrownTradePaint on Twitter and Crown Paints on LinkedIn.

Updated Aug 24, 2023 | Posted Dec 17, 2019 | 0 comments

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