Crown takes centre stage at Canolfan S4C Yr Egin – home to the Welsh Broadcaster’s new HQ

Paint from Crown Trade’s market-leading Clean Extreme and Fastflow ranges has been used to deliver a long-lasting durable finish for a prestigious new creative industries hub in Carmarthen called Canolfan S4C Yr Egin, which is also home to Welsh national broadcaster, S4C as well as a range of companies working in the creative and digital sectors.
 
The new development, constructed for the University of Wales Trinity Saint David (UWTSD), has been designed as a base for a range of creative, digital and cultural companies in Wales. Welsh language national broadcaster S4C is the main anchor tenant having relocated its headquarters from Cardiff.
 
One of the key aspects of the new building, which is situated on UWTSD’s Carmarthen campus, is that its many facilities, including a cafe, auditorium and performance stages, are will be made available for the wider community to enjoy. It’s vital, therefore, that the interior paintwork in high traffic areas such as the corridors and other common spaces is long-lasting and low maintenance.
 
Mid Glam Decorators, the main decorating contractor for Yr Egin, requested to change the original paint specification from a competitor’s equivalent durable paint in favour of Crown Trade Clean Extreme Stain Resistant Scrubbable Matt and Fastflow Quick Dry Gloss. Having used Clean Extreme and Fastflow previously the team was confident it would deliver the quality and longevity demanded for this project.
 
Over the course of eight months the team of decorators painted the whole of the interior of the new three storey building including offices, corridors, common areas and the auditorium.
 
Crown Trade Clean Extreme Stain Resistant Scrubbable Matt, which the team applied to all the interior walls, offers a true flat matt finish even after rigorous cleaning. Independently tested to ISO 11998 Class 1 scrub rating, it has a durability of 10,000 scrubs, giving clients extra peace of mind that it will stand the test of time, even in high traffic areas. And as the paint won’t start to break down, it will retain its opacity and colours will not fade over time. Not only that, but it has also been formulated to resist most common stains and is 100 per cent more stain resistant than a standard vinyl matt product.
 
On the interior woodwork the team applied Crown Trade’s water-based Fastflow Quick Dry Undercoat and Gloss. Low odour and quick drying, Fastflow offers excellent opacity and a high gloss finish. By using the full Fastflow system of undercoat and gloss together, it provides a high quality, long-lasting finish and is the perfect partner to Crown Trade’s Clean Extreme range.
 
The colour scheme was specified by the client with Crown tinting each of the Clean Extreme and Fastflow products used to match the specified colour palette. The fact that both product ranges are available in thousands of different tones and shades highlights that there’s no need to have to choose between performance and aesthetics.
Rob Barrett, director at Mid Glam Decorators said: “We’ve used products from Crown Trade’s Clean Extreme range numerous times and we’ve always had excellent feedback from clients. When it came to working on such a large, high profile project we knew we could rely on Clean Extreme to deliver the quality of finish demanded by the client so we recommended a change in specification to Crown. The client was pleased with the end result and for us, it’s a case of another job well done for Clean Extreme.” 
 
Damon Delaney, key account manager at Crown Paints added: “Our technical team has worked hard to create a high performance finish which also applies with ease to appeal to both end clients and decorating contractors. We’re confident that Clean Extreme will retain its ‘just decorated look’ long after the paint has dried and its fantastic to hear that decorating contractors like Mid Glam Decorators prefer to use Clean Extreme over equivalent products where possible.”
 
For more information on Crown Paints’ specification services, please call 0330 024 0310, email info@crownpaintspec.co.uk or visit www.crownpaintspec.co.uk. You can also follow @CrownTradePaint on Twitter and Crown Paints on LinkedIn.
 

Check out our other articles

Introducing INTACT, primer

Introducing INTACT

Introducing INTACT Our most durable trim paint yet. INTACT is part of the Tikkurila Professional range and is designed to meet the high demands of professional painters. With these reliable, sustainable, high-quality products, you'll succeed every time.Intact Primer-...
water based coating, paint, decorating, walls, ceilings, coatings, internal structure, products, paint

Coo-Var WB101 Anti-graffiti Coating is given Class 0 status

Coo-Var WB101 Anti-graffiti Coating is given Class 0 statusCoo-Var WB101 Anti-graffiti system has been given a class 0 rating tested in accordance with BS476 Part 6 & Part 7. WB101 is a clear two pack, water based coating for use over existing sound coatings or...
Coo-Var’s two-pack antimicrobial Guardcoat, paint

Coo-Var’s two-pack antimicrobial Guardcoat

Coo-Var’s two-pack antimicrobial – GuardcoatBeing two-pack, Guardcoat is extremely hardwearing and tackles microbes. Microbes are everywhere, on every surface we touch, on the food we eat and even the air we breathe. For most this isn’t an issue, it’s a fact of life...
Tikkurila at Bromborough Paints, customers

Tikkurila at Bromborough Paints

Tikkurila at Bromborough PaintsGreat news! Tikkurila are now stocked at more  Bromborough Paints locations! We work very closely with all official distributors and have agreed your current prices will remain the same.  Tikkurila is the largest paint manufacturer in...
Crown Trade delivers complete care package for Saffron Housing Trust

Crown Trade delivers complete care package for Saffron Housing Trust

Crown Trade delivers complete care package for Saffron Housing TrustA supported living home in Norfolk has been refreshed using products from Crown Trade's extensive range in a bespoke colour scheme devised for the project by Crown's colour consultants.   Saffron...
SADOLIN TAKES THE WORRY OUT OF CHOOSING WOODCARE, wood

SADOLIN TAKES THE WORRY OUT OF CHOOSING WOODCARE

SADOLIN TAKES THE WORRY OUT OF CHOOSING WOODCARE  When you can't see the wood for the trees, timber care specialist Sadolin is helping to make choosing the correct woodcare product a walk in the park by updating its retail displays to create a stress-free buying...
CROWN PAINTS THE RAINBOW OVER GLASTONBURY, Rainbow Scupture

CROWN PAINTS THE RAINBOW OVER GLASTONBURY

CROWN PAINTS THE RAINBOW OVER GLASTONBURYGlastonbury Festival-goers may have noticed a colourful new fixture in The Park field this year, in the form of a large sitting rainbow sculpture. Crown Paints, the Lancashire-based paint manufacturer donated more than 50...
CROWN PAINTS BRINGS COLOUR TO THE BEAUTIFUL GAME, colourful

CROWN PAINTS BRINGS COLOUR TO THE BEAUTIFUL GAME

CROWN PAINTS BRINGS COLOUR TO THE BEAUTIFUL GAMECrown Paints is sponsoring four grassroots football teams, providing them with brand new kits, following a social media competition. All four lucky football teams were selected at random from the hundreds of correct...
Decorators Learn to spray with jamie, woodwork spray

Decorators Learn to spray with jamie

Decorators - Learn to spray with jamie The Abode Decorating Training Academy Are you a professional decorator looking to learn how to spray?   Spraying provides your client with a better finish and means you can be in and out of their home quicker.  Courses available...
Gyproc easifil filler netflix

Gyproc are giving 10 lucky tradespeople a FREE annual subscription to Netflix

Gyproc are giving 10 lucky tradespeople a FREE annual subscription to Netflix To celebrate the launch of the new ready-mixed EasiFiller range, we are giving away year’s subscription to Netflix EACH WEEK through July and August. To enter it’s simple, just follow these...