The Best Flat Matt Emulsion on the Market

Sheen level makes a huge difference to the quality of a paint finish, particularly on large areas such as ceilings and walls. In most cases, the flatter the matt, the better the result. A flat matt or “chalky” finish is not only far more contemporary, but it also reduces imperfections such as flashing and roller marks. Durable matt emulsion in particular, can have a sheen level which is way too high.

One issue with a lot of the chalky flat paints such as Farrow and Ball Estate emulsion is the lack of durability of the paint. The easiest way for a manufacturer to reduce sheen level is to use less polymer binders, which is what holds the other paint ingredients together.

So, what is the best flat matt emulsion? In my opinion and experience as a decorator, there’s probably only three or four products worth looking at. I’ll take you through each of them in turn on this blog.

Why Choose a Low-Sheen Emulsion

So, we know it’s easier to find a durable emulsion if you go for a shinier paint like eggshell, satin, mid-sheen, or silk, so why choose matt? Well, the main reason is aesthetics.

Flat matt emulsion paints are far more desirable than high-sheen products. The chalky finish gives a subtle depth that suits rooms like bedrooms or a lounge. It also hides imperfections on plaster and avoids the usual defects like flashing and picture framing in light critical areas.

I’ll list some of the best products now and explain why I like them.

Tikkurila Anti-Reflex

Tikkurila Anti-Reflex is an emulsion mostly used in white to paint Ceilings. As the name suggests, it doesn’t really reflect much in the way of light, and you’re left with a completely flat finish. It has been voted the best flat matt emulsion to paint ceilings many times on a professional decorators’ forum in the UK.

As well as white, you can have Tikkurila Anti-Reflex tinted into any pale colour. This product is becoming popular in the UK, popping up at more and more independent paint merchants.

You’ll find this flat matt easy to use, very low sheen, luxurious and durable enough to use in a kitchen and most bathrooms. The only slight issue is the opacity, so apply generous coats of paint.

Tikkurila Ceramic Optiva 3

Another Tikkurila product, this one is a durable matt emulsion suitable for internal walls and ceilings. The “3” in the name relates to sheen level, meaning it is a very flat matt indeed. Tikkurila Optiva 3 is one of my favourite paints for walls because it is lovely to use and leaves a flawless finish. This gear just flies on!! Anyone can use it!!

You’ll see no imperfections such as picture framing or flashing, and your tinted colours will have real depth. Opacity is great too!! I like everything about this paint. It is great for hallways and areas with high traffic. This is another product you can buy online by clicking here, or from several independent trade paint merchants. This is a good standard trade option for tinted colours.

JunoProf

This is a premium Spanish emulsion that isn’t just low-sheen, but is also durable, and has anti-mould qualities. JunoProf is more expensive than a lot of standard trade paints, but it genuinely stands out.

If you do buy it, make sure you dilute it by around 10% before you use it. This will give the paint great flow, but it’ll still have brilliant opacity. The finish is unbelievably good, particularly in tinted colours.

When I first used this paint, I tested it by rolling half a wall, letting it dry, then rolling the other half. I also touched it up right in the middle of another wall. Doing this with most other paints would lead to a defect called flashing, but the JunoProf was perfect. I know you’re not going to deliberately try to cause defects, but it’s good to know that you’ll get a perfect finish even if your technique isn’t perfect.

The depth of colour with this paint is another level. I really do like it!! Click here for product details.

Best Tools to Apply Flat Matt Emulsion

Having good quality trade decorating tools will always improve your results. When applying flat matt emulsion, you should use a long pile roller and aim to apply thick coats of paint. Coupled with a good trade brush, and you’re good to go.

The Purdy Colossus Roller takes some beating. You will need to de-lint it first, but you’ll find this roller holds and distributes large amounts of flat matt, lays it off well, and is very easy to use. Click here to see online prices.

As for the brush: I’d suggest looking at the ProDec Ice Fusion. The filaments are tapered from bottom to top, meaning they hold more paint than a standard paint brush. This makes cutting a sharp line a lot easier. Click here to see online prices.

FAQs

Are matt emulsion paints durable?

Generally speaking, eggshell is more durable than matt. However, there are some very flat matt paints that have a good level of durability. Just do a little bit of research before buying your paint and opt for the best product for the job in hand.

What is the best emulsion to hide imperfections?

The lower the reflective qualities of the paint, the better it will hide imperfections. Ideally you should opt for a very flat matt emulsion.

Will multiple coats of paint hide imperfections?

Adding more paint will not hide imperfections. You could try smoothing imperfections out with a good quality filler or opt for a flat matt paint.

What paint sheen shows the most imperfections?

High-sheen paints like silk and gloss will highlight imperfections the most.

What do Other Decorators think is the Best Flat Matt Emulsion?